In this episode, our hosts reunite after a four-month hiatus, which was originally intended to be just a one-month break. They reflect on their time away, sparked by receiving their Spotify Wrapped for creators, which showcased some impressive stats and motivated them to get back to recording. The episode serves as a wrap-up for the year, where they discuss highlights from the past few months and tease plans for a brand refresh in 2025, including a new icon that captures the mood for the upcoming year. They also touch on significant global events, such as the recent changes in U.S. leadership and the political situation in France. Tune in for a light-hearted conversation filled with nostalgia and anticipation for the future! Chapters 📌  [00:00:00] Future plans for 2025. [00:03:04] Chief meme officer role. [00:04:43] AI tools for job seekers. [00:10:00] Podcast listener engagement statistics. [00:15:42] Cody Schneider's podcast success. [00:18:08] Apple Store growth hack. [00:24:13] AI and automation in marketing. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠Jake Mayell⁠⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠⁠⁠⁠Yoann Pavy⁠⁠⁠⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review. Share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you in 2025!

In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and the potential for cross-learning between the two types of apps. The hosts highlight the origins of the discussion on LinkedIn and encourage active participation for potential future guests. The group emphasizes the importance of engaging and valuable content on LinkedIn, setting the tone for insightful discussions on the podcast. Join the quartet as they navigate through the dynamics of app marketing in this engaging and informative episode. Chapters 📌  [00:00:00] Intro [00:02:04] Four-way podcast dynamics. [00:06:40] Game soft launch strategies. [00:09:42] Soft launch strategies. [00:12:22] Soft launch countries for games. [00:15:33] Soft launch strategies. [00:20:40] Ratings in mobile app industry. [00:22:54] Games activating users effectively. [00:27:29] User age in gaming apps. [00:30:31] Banking app user experience. [00:35:18] Community building in gaming. [00:37:40] Importance of community for growth. [00:41:40] Monetizing high-spending app users. [00:44:33] Web-to-app transition strategies. [00:49:28] Driving web traffic benefits. [00:52:05] Targeting younger audiences in gaming. [00:55:23] Targeting older demographics in marketing. [00:59:27] Diversifying pricing and revenue streams. [01:03:36] Web-based Google Play for PC. [01:04:50] The future of apps vs. browsers. [01:08:34] Community engagement in marketing. [01:14:47] Full-person podcast challenges. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Marcus Burke⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Linkedin 👉 Stuart Devereux on Linkedin 👉 ⁠⁠⁠Jake Mayell⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠⁠⁠Yoann Pavy⁠⁠⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!

In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on episodes. Tune in for more on content marketing, community building, and CRM strategies! Chapters 📌  [00:00:00] Intro [00:00:31] Fintech marketing community growth. [00:06:18] Podcasting challenges and strategies. [00:09:08] Building relationships with listeners. [00:13:26] Content distribution strategies. [00:15:36] Niche Marketing Strategies. [00:18:23] Content creation strategies. [00:23:40] Content creation using AI. [00:27:40] Summarizing webinars into articles. [00:29:08] AI in podcast automation. [00:34:03] Mega blogs versus targeted article. [00:39:13] AI formality detector in writing. [00:42:50] Educational vs. sales content. [00:45:20] Comparison posts in content marketing. [00:49:19] Comparison posts and sales strategies. [00:51:51] Reddit vs. LinkedIn for B2B. [00:56:55] Written content marketing strategies. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Araminta Robertson⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Linkedin 👉 ⁠⁠Jake Mayell⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠⁠Yoann Pavy⁠⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!

Taylor Holiday, CEO of Common Thread Collective and a prominent figure in e-commerce, dives into the nuances of digital marketing. He discusses the intriguing 'Mona Lisa of e-commerce' concept and the chance of individual brands hitting $100 million in revenue. The conversation flows into creating peak moments for engagement and the role of niche viral communities. Listeners gain insights on leveraging global talent and understanding user behavior to drive growth in an ever-evolving market.

Beth Carter, Director of Growth at Flexa, shares her insights on the future of flexible working. The conversation dives into the importance of workplace inclusivity, especially for people with disabilities. Beth discusses strategies for effective webinars as lead magnets and how to measure company savings amid changes in the labor marketplace. They also tackle challenges like balancing work and family while addressing the gender pay gap, providing a comprehensive look at the evolving dynamics of work.

Cedric Yarish, User Acquisition Lead at Photoroom, discusses AI editing app, ad testing, creative ad strategies, marketing with influencers, automation in marketing, challenges in attribution, and the importance of proper tracking in the podcast.

In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance of the event, the marketing strategies for businesses with large booths at conferences, and the measurement of marketing returns. Tune in to hear insights from the event and learn about the world of fintech from industry experts. Chapters 📌  [00:00:00] Intro [00:01:36] Marketing return at fintech events. [00:05:15] Face-to-face interactions at events. [00:10:28] Multi-touch marketing strategies. [00:11:18] Using podcasts for growth hacking. [00:15:40] Utilizing Podcasts in Marketing. [00:21:22] B2B influencer-creator strategy emerging. [00:24:44] Ghostwriting social media strategies. [00:28:31] Appreciating the Role of Marketing. [00:30:14] PR strategies for startups. [00:35:41] AI tool for website analysis. [00:40:02] Direct marketing and branded merch. [00:41:06] Unique Merchandise Ideas. 🖇 Follow links 🖇 👉 ⁠Irina Chuchkina on Linkedin 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

In this episode, the hosts discuss the challenges of marketing job descriptions and the unrealistic expectations placed on marketers. They explore how being responsible for multiple tasks can lead to being fired for not excelling in each area. The conversation highlights the need for companies to consider the workload and expertise required for marketing roles. Tune in for a candid discussion on the complexities of marketing roles in the industry. Chapters 📌  [00:00:00] Intro [00:00:20] Crazy marketing job descriptions. [00:03:50] Lead magnets and SEO insights. [00:09:16] QR code mishap and stickers. [00:11:50] Marketing, et cetera. [00:16:43] The evolution of middle management. [00:21:01] Specialized roles in marketing. [00:23:13] Job description challenges. [00:28:51] Job description teardown segment. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

Josh Lachkovic, founder of Ballpoint, dives into the challenges of creating awareness for niche markets, particularly for The Wine List. He shares innovative paid ad strategies and the resurgence of offline marketing tactics like direct mail. The discussion also highlights the importance of understanding customer motivations through interviews and effective feedback. From his experiences at Money 2020 to insights on blending AI with creativity, Josh provides a fresh perspective on growth marketing that’s both practical and engaging.

In this episode, we discuss the major announcement from OpenAI about ChatGPT-4o from Omnimodal. We reflect on how this advancement in AI will impacts our work and daily lives, recalling a comparison we made in a previous episode about AI becoming a companion like in Spike Jonze's film, HER. We express our amazement at the rapid progress of AI technology and its implications for the future. Chapters 📌  [00:00:00] Introduction [00:05:31] Let's talk ChatGPT-4o. [00:10:06] Live Translation Technology. [00:11:23] Learning through AI advancements. [00:18:00] AI website behavior monitoring. [00:22:36] AI in customer service. [00:26:30] Artificial Intelligence and Job Evolution. [00:28:01] The future of AI in marketing. [00:33:35] AI companion for elderly people. [00:37:08] The future of AI. [00:40:47] Listener feedback via DMs. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!