🔮 Live episode from Money 20/20 in Amsterdam with Irina Chuchkina, CMO at Volt.io

Jun 11, 2024

42:58

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Episode notes

In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance of the event, the marketing strategies for businesses with large booths at conferences, and the measurement of marketing returns. Tune in to hear insights from the event and learn about the world of fintech from industry experts.

Chapters 📌

[00:00:00] Intro

[00:01:36] Marketing return at fintech events.

[00:05:15] Face-to-face interactions at events.

[00:10:28] Multi-touch marketing strategies.

[00:11:18] Using podcasts for growth hacking.

[00:15:40] Utilizing Podcasts in Marketing.

[00:21:22] B2B influencer-creator strategy emerging.

[00:24:44] Ghostwriting social media strategies.

[00:28:31] Appreciating the Role of Marketing.

[00:30:14] PR strategies for startups.

[00:35:41] AI tool for website analysis.