Nathan Hudson, founder of Perceptycs, shares his expertise in growth marketing and user acquisition. He tackles the controversial topic of user-generated content (UGC), questioning its relevance in today's marketing landscape. The conversation dives into the challenges of mobile app attribution and budgeting, offering insights into optimizing customer research and marketing strategies. Nathan also discusses the impact of influencer marketing and consumer perception, emphasizing the need for creativity alongside structured methodologies in advertising.

This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising funds in a tough market, and the unique approach of using a massive mailing list for marketing. Tune in for valuable insights and a laid-back chat to ease back into the swing of things after a short break. Chapters 📌  [00:00:00] Introduction [00:00:31] Crowdfunding in the podcast industry. [00:06:12] Crystal ball logo discovery. [00:07:57] Sauna experiences in different cultures. [00:14:19] Building marketplace supply and demand. [00:17:29] Crowdfunding strategies for businesses. [00:20:10] Crowdfunding strategy insights. [00:23:51] Funding for startups and traction. [00:26:33] Crowdfunding and marketing strategies. [00:31:04] Crowdfunding as a marketing channel. [00:33:18] Co-owners driving more referrals. [00:36:20] Loyalty programs in business. [00:40:50] AI in cancer detection. [00:45:36] Marketing strategies for growth. [00:49:09] Creative Direct Mail Strategies. [00:51:53] The impact of macro events. [00:53:48] Doubling down on owned media. 🖇 Follow links 🖇 👉 John Hills on Linkedin: https://www.linkedin.com/in/john-hills/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

After a three-week hiatus, the hosts are back with a mix of humor and self-deprecation. They discuss their recent recording mishaps and share excitement about attending an app promotion summit. Listeners are invited to meet them at the event to receive a hat if they show they listened to the episode on the same day. Tune in for a chance to snag a limited edition hat and witness the hosts' quirky way of restarting the podcast. Chapters 📌  [00:02:23] App Promotion Summit - User acquisition panel discussion. [00:06:47] Screen time awareness. [00:10:16] The story of Blackberry. [00:16:17] Gymshark and Nike comparison. [00:19:44] Cult brands in niche markets. [00:24:15] Yardsale: Skateboarding brand success secrets. [00:26:47] The impact of venture capitalism. [00:28:31] Carving out a niche. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and more. The conversation covers topics like optimal placement of the ATT pop-up in apps, app product page strategies, web funnels, and navigating attribution challenges. Listeners can expect to gain valuable insights and tips on app marketing from this engaging and informative discussion. Chapters 📌  [00:00:00] Introduction [00:00:50] App marketing and tracking insights. [00:07:47] Music as part of daily life. [00:09:00] Transitioning from full-time work. [00:14:46] Transitioning from free to paid. [00:18:29] Focusing on creative post 2021. [00:22:34] Sneaky ways around data tracking. [00:24:54] Privacy vs. Apple's intentions. [00:29:12] App Tracking Transparency challenges. [00:31:21] Spotify vs. Apple pricing. [00:36:49] App installation to open drop rates. [00:40:53] Optimizing app installation strategies. [00:43:44] Facebook's aggregated event measurement optimization [00:47:55] App acquisition campaign changes. [00:49:32] Adapting to changing advertising strategies. [00:55:48] UGC and advertising trends. [00:59:25] AI-generated UGC ads. [01:00:13] AI in content creation. [01:04:22] Information overload and app campaigns. 🖇 Follow links 🖇 👉 Hannah Parvaz on Linkedin: https://www.linkedin.com/in/hnpvz/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

Join us in this episode as we dive into a strategy for business growth. With no guest this time, we explore the initial stages of idea generation and kickstarting growth for businesses. Grab your notepad, join the conversation, and maybe even enjoy some chocolate buttons and beer along the way. Tune in for valuable insights and a casual chat about the journey of business growth. Chapters 📌  [00:00:00] Introduction [00:01:54] The challenge of growth strategies. [00:05:35] A growth experimentation team. [00:08:25] Growth team challenges and biases. [00:12:25] Understanding North Star metrics. [00:15:48] Four Core Pillars for Scaling. [00:20:33] Importance of sales funnels. [00:24:17] Core funnel events. [00:28:01] Focus on impactful changes. [00:30:21] Prioritizing experiments based on insights. [00:34:13] Utilizing existing customers effectively. [00:36:22] Leveraging Snapchat for growth. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

This week we speak with a certified full-stack growth marketer. We had a great conversation with Jake Madoff. We talked about the future of marketing, including the existence of search results pages, brand awareness campaigns on Instagram, and the evolution of online and offline shopping. Tune in for a mix of engaging discussions and valuable takeaways from this episode. Chapters 📌  [00:00:00] Introduction [00:00:56] Future of marketing trends. [00:04:28] Full-stack growth marketing strategies. [00:10:12] The future of ad platforms. [00:14:25] Always be testing. [00:19:34] Push notifications and advertising. [00:20:21] Google as the new God. [00:27:02] Is Organic Dead in SEO? [00:30:11] The future of fashion shopping. [00:31:53] DTC brands facing challenges. [00:35:35] Moving towards omni-channel marketing. [00:39:16] Subscription overload in marketing. [00:44:04] Creative use of organic content. [00:47:15] Humor in Social Media Marketing. [00:52:17] Building brand awareness in feeds. [00:56:49] Direct response TV advertising. 🖇 Follow links 🖇 👉 Jake Madoff on Linkedin: https://www.linkedin.com/in/jake-madoff-8a191070/https://www.linkedin.com/in/jake-madoff-8a191070/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

In this episode, the hosts discuss tips for dealing with losing your job and the concept of redundancies. They also touch on the topic of website cookies and the EU legislation surrounding them, highlighting the confusion and challenges it presents. Tune in for a casual chat with no guests and insightful commentary on these timely issues. Chapters 📌  [00:00:00] Introduction [00:02:11] Cookies and online tracking sucks. [00:07:36] Redundancies in the tech world. [00:12:18] The reality of being made redundant. [00:17:00] Building a personal brand for success. [00:22:59] Diversifying Income Streams. [00:25:50] Prepare for potential redundancy. [00:29:20] Networking and career development. [00:37:47] Keeping notes and networking. [00:42:07] Job hunting challenges. [00:45:14] Career transitions and choices. [00:50:06] Ideal senior marketing lead role. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

Cien Solon, co-founder and CPO of innovative fintech startups like Zilch, shares her expertise in automation and AI's role in business. She discusses her transition to fractional growth advising, highlighting the balance between full-time and freelance work in marketing. The conversation dives into the crucial collaboration between marketing and product teams, addresses financial literacy in tech, and explores building personalized AI tools. Cien's journey emphasizes taking risks and the power of connections in entrepreneurship.

In this episode, we welcome a very special guest, Dave Gerhardt. We discuss various topics including B2B marketing, his career, community building, and podcasting. Tune in for an insightful discussion and valuable insights! Chapters 📌  [00:00:00] Introduction [00:02:20] Podcast reviews and rankings. [00:08:03] Interview podcast as content strategy. [00:10:43] Consistency in growing podcasts. [00:15:27] Building a Founder Brand. [00:21:01] Building an audience through podcasts. [00:23:18] The niche can be you. [00:26:44] Unique Startup Pitching Strategies. [00:33:11] Embracing failure and validation. [00:35:04] Building products and customer interviews. [00:40:16] What's important for B2B marketers? [00:42:40] Best time to post. [00:46:47] Building engaging communities. [00:51:27] Sometimes it's just us. [00:55:27] Final marketing strategy insights. [00:58:45] Trusting online recommendations dilemma. 🖇 Follow links 🖇 👉 Dave on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/davegerhardt/ 👉 Join Exit Five: https://www.exitfive.com/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

In this episode, we chat with Kevin Adom about team management and the marketing industry. We discuss Kevin's career journey to Head of Growth, as well as his experience working in various cool companies like HEAT, the mystery box fashion company. LYST, the fashion marketplace, and CUVVA, car insurance. We also touch on Kevin's current role at DROOL, an art marketplace and e-commerce company. The conversation flows naturally and covers interesting insights and funny moments. Tune in to hear about Kevin's expertise in paid media, CRM, and performance marketing. Chapters 📌  [00:00:00] Introduction [00:00:37] Team management and industry insights. [00:06:13] Finding a career in marketing. [00:11:17] Delegating creative marketing tasks. [00:15:04] Hiring and managing teams. [00:19:11] Not wanting people management. [00:24:11] CRM being underutilized. [00:27:38] Attribution and marketing channels. [00:35:08] SMS marketing and automation. [00:38:41] Lead gen and marketing channels. [00:42:23] SEO potential in businesses. [00:46:08] Web shopping and revenue growth. [00:51:08] A product management tool. [00:54:59] Snobby discussion about job titles. [01:00:26] Nonfiction books and information overload. 🖇 Follow links 🖇 👉 Kevin on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/kevin-adom-5a8b53a4/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!