🔮 Jake's Growth Experimentation Framework | IGWT Mini Episode About Marketing, Growth, Startups

Mar 20, 2024

39:23

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Join us in this episode as we dive into a strategy for business growth. With no guest this time, we explore the initial stages of idea generation and kickstarting growth for businesses. Grab your notepad, join the conversation, and maybe even enjoy some chocolate buttons and beer along the way. Tune in for valuable insights and a casual chat about the journey of business growth.

Chapters 📌

[00:00:00] Introduction

[00:01:54] The challenge of growth strategies.

[00:05:35] A growth experimentation team.

[00:08:25] Growth team challenges and biases.

[00:12:25] Understanding North Star metrics.

[00:15:48] Four Core Pillars for Scaling.

[00:20:33] Importance of sales funnels.

[00:24:17] Core funnel events.

[00:28:01] Focus on impactful changes.

[00:30:21] Prioritizing experiments based on insights.

[00:34:13] Utilizing existing customers effectively.