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In Growth We Trust: Marketing | Growth | Startups
🔮 From Full-Time to Fractional: A Marketer's Journey | Cien Solon, Co-founder and CPO (Zilch, TransferGo, Techstars, Scale that thing)
Mar 2, 2024
Cien Solon, co-founder and CPO of innovative fintech startups like Zilch, shares her expertise in automation and AI's role in business. She discusses her transition to fractional growth advising, highlighting the balance between full-time and freelance work in marketing. The conversation dives into the crucial collaboration between marketing and product teams, addresses financial literacy in tech, and explores building personalized AI tools. Cien's journey emphasizes taking risks and the power of connections in entrepreneurship.
48:02
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Quick takeaways
- Cien Solon's journey highlights the rising importance of automation and AI in enhancing business efficiency and product development.
- The shift from full-time roles to fractional work represents a growing trend of flexibility and adaptability in the modern job market.
Deep dives
Shen's Career Journey
Shen has built a diverse career primarily in the FinTech sector, where she has taken on various roles ranging from growth product management to startup founding. Her journey began with a focus on B2B businesses, helping them transition to online platforms, which naturally led her to product management in FinTech. At Zilch, she was instrumental in growing the user base significantly by emphasizing customer-centric solutions and effective onboarding processes. Shen's passion for financial literacy, especially among women, drives her current projects, which include launching two new startups aimed at bridging knowledge gaps in finance and AI.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode