In Growth We Trust: Marketing | Growth | Startups

🔮 From Full-Time to Fractional: A Marketer's Journey | Cien Solon, Co-founder and CPO (Zilch, TransferGo, Techstars, Scale that thing)

Mar 2, 2024

Cien Solon, co-founder and CPO of innovative fintech startups like Zilch, shares her expertise in automation and AI's role in business. She discusses her transition to fractional growth advising, highlighting the balance between full-time and freelance work in marketing. The conversation dives into the crucial collaboration between marketing and product teams, addresses financial literacy in tech, and explores building personalized AI tools. Cien's journey emphasizes taking risks and the power of connections in entrepreneurship.

48:02

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Cien Solon

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Quick takeaways

Cien Solon's journey highlights the rising importance of automation and AI in enhancing business efficiency and product development.

The shift from full-time roles to fractional work represents a growing trend of flexibility and adaptability in the modern job market.

Deep dives

Shen's Career Journey

Shen has built a diverse career primarily in the FinTech sector, where she has taken on various roles ranging from growth product management to startup founding. Her journey began with a focus on B2B businesses, helping them transition to online platforms, which naturally led her to product management in FinTech. At Zilch, she was instrumental in growing the user base significantly by emphasizing customer-centric solutions and effective onboarding processes. Shen's passion for financial literacy, especially among women, drives her current projects, which include launching two new startups aimed at bridging knowledge gaps in finance and AI.

Intro

2min

Lighthearted Introductions and Exclusive Hats

2min

Navigating the FinTech Landscape

14min

Evolving Team Dynamics and Terminology in Today's Economy

4min

Navigating Evolving Roles in Growth-Focused Startups

2min

Innovative Technology in Marketing

3min

From Employment to Entrepreneurial Freedom

21min

This episode features a discussion with Cien, a seasoned growth product founder in fintech.

Cien shares insights on her experience at Zilch, a successful BNPL company, and her new startup ventures. The conversation delves into Cien's emphasis on automation and AI in business processes, as well as her transition to fractional growth advising. The host also touches on his job search as a marketer, exploring the possibilities of full-time roles versus freelance work.

Don't miss this insightful exchange between two professionals navigating the world of entrepreneurship and career transitions.

Chapters 📌

[00:00:00] Introduction

[00:00:37] Entrepreneurial journey and automation.

[00:07:18] Bridging financial and AI literacy.

[00:13:32] Collaboration between marketing and product.

[00:19:26] Evolving roles in fintech.

[00:23:32] Building AI assistants.

[00:31:29] Taking every shot in life.

[00:32:56] Passion for Startup Founding.

[00:41:56] Adding value in marketing.

[00:43:37] Multiplying opportunities through connections.