
In Growth We Trust: Marketing | Growth | Startups
🔮 How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF
Jun 18, 2024
Cedric Yarish, User Acquisition Lead at Photoroom, discusses AI editing app, ad testing, creative ad strategies, marketing with influencers, automation in marketing, challenges in attribution, and the importance of proper tracking in the podcast.
49:51
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Podcast summary created with Snipd AI
Quick takeaways
- PhotoRoom excels in AI editing with 30 backgrounds in 4 seconds.
- Executing 400 ads monthly with automation and influencer content.
Deep dives
Description of working at PhotoRoom
The guest talks about his role as a paid acquisition lead at PhotoRoom, an AI photo editing startup. He mentions their app's success with 100 million downloads, focusing on AI product photos and speedy background editing, turning 60-second tasks into 4-second processes. He shares insights on managing over 30 languages and a $10 million annual ad budget efficiently to drive profitability and increase user base.
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