In Growth We Trust: Marketing | Growth | Startups

🔮 How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF

13 snips
Jun 18, 2024
Cedric Yarish, User Acquisition Lead at Photoroom, discusses AI editing app, ad testing, creative ad strategies, marketing with influencers, automation in marketing, challenges in attribution, and the importance of proper tracking in the podcast.
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ANECDOTE

Initial State of PhotoRoom's Marketing

  • Cedric Yarish joined PhotoRoom when CPAs were 5x over target due to agency mismanagement.
  • He restructured everything, simplifying campaigns and prioritizing creative development.
ADVICE

Focus on Creative Volume

  • Prioritize high creative volume over high production value.
  • Test many ads weekly, letting algorithms guide creative direction.
ADVICE

Remix Winning Ads

  • Remix winning ads using automated tools.
  • Create variations with different hooks, voiceovers, and music.
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