In Growth We Trust: Marketing | Growth | Startups

🔮 How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF

Jun 18, 2024

Cedric Yarish, User Acquisition Lead at Photoroom, discusses AI editing app, ad testing, creative ad strategies, marketing with influencers, automation in marketing, challenges in attribution, and the importance of proper tracking in the podcast.

49:51

Creator website

Episode guests

Cedric Yarish

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

PhotoRoom excels in AI editing with 30 backgrounds in 4 seconds.

Executing 400 ads monthly with automation and influencer content.

Importance of accurate data attribution for informed decision-making.

Deep dives

Description of working at PhotoRoom

The guest talks about his role as a paid acquisition lead at PhotoRoom, an AI photo editing startup. He mentions their app's success with 100 million downloads, focusing on AI product photos and speedy background editing, turning 60-second tasks into 4-second processes. He shares insights on managing over 30 languages and a $10 million annual ad budget efficiently to drive profitability and increase user base.

Intro

2min

Optimizing Ad Performance through AI and Automation

24min

Maximizing LinkedIn Engagement and Ad Spending Efficiency

11min

Automating Ad Testing and Iterations with Coding and Ensuring Accurate Attribution in Marketing

5min

Importance of Proper Tracking and Attribution

4min

Influencer Collaboration for Video Ad Variations

4min

On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and product photo editing. Cedric leads paid acquisition at PhotoRoom, highlighting the app's unique ability to provide 30 different AI backgrounds in just four seconds, setting it apart from competitors like Canva. Tune in to learn more about the innovative features and success of PhotoRoom in the App Store.

Chapters 📌

[00:00:00] Intro

[00:01:06] AI photo editing technology.

[00:03:57] Pumping out creative for success.

[00:08:21] Winning Ad Metrics.

[00:12:00] Ad testing process.

[00:16:55] Top performing baby theme creative.

[00:17:30] Marketing with influencers and ads.

[00:23:55] Creative testing in advertising.

[00:25:32] Creative advertising strategies.

[00:30:13] Content creation and platform diversity.

[00:33:56] Learning to code in marketing.

[00:38:06] Automating ad variations.

[00:39:40] Automating marketing processes.

[00:44:32] Attribution challenges in marketing.

[00:45:27] Creative content strategies.

[00:49:13] A first podcast experience.

🖇 Follow links 🖇

👉 ⁠⁠⁠Cedric Yarish on Linkedin

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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See you next week!

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