In Growth We Trust: Marketing | Growth | Startups

🔮 How to do Flexible Working Right? with Beth Carter - Director of Growth at Flexa

Jun 25, 2024

Beth Carter, Director of Growth at Flexa, shares her insights on the future of flexible working. The conversation dives into the importance of workplace inclusivity, especially for people with disabilities. Beth discusses strategies for effective webinars as lead magnets and how to measure company savings amid changes in the labor marketplace. They also tackle challenges like balancing work and family while addressing the gender pay gap, providing a comprehensive look at the evolving dynamics of work.

55:09

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Episode guests

Beth Carter

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The evolution of flexible working encompasses not only remote options but also flexible hours and varied locations, enhancing employee inclusivity and satisfaction.

Leadership role modeling of flexible policies is crucial to bridging the gap between declared flexibility and actual employee experiences, fostering trust and transparency.

Deep dives

The Evolution of Flexible Work

The discussion highlights the shift in work dynamics, particularly around the concept of flexibility in the workplace. Companies are increasingly recognizing that flexibility is not just about remote work; it includes options like flexible hours and varied work locations. This evolution allows for a more inclusive work environment that caters to various employee needs beyond traditional office hours and locations. Organizations that adapt to this changing landscape can attract diverse talent while nurturing employee satisfaction and productivity.

Intro

2min

Golfing Guffaws and Marketing Handicaps

4min

Embracing Flexible Work and Social Media Dynamics

9min

Overview of Flexa's Dynamic Marketing Team

2min

Navigating Marketplace Dynamics: Balancing Employee and Employer Needs

5min

Navigating the Complexities of Webinars and Flexible Work Arrangements

27min

Navigating Hiring Trends and Pay Disparities

7min

In this episode, the hosts had a great chat with Beth Carter from Flexa, a flexible working platform, discussing the future of work and flexible working from an employer's perspective. They touched on SEO, growth strategies, and effective webinar practices. Tune in for insights on work flexibility and more!

Chapters 📌

[00:00:00] Intro

[00:06:38] Climate-focused podcast.

[00:09:34] Flexible working.

[00:13:13] Social media algorithm changes.

[00:18:05] Marketplaces growth and supply side challenges.

[00:21:27] Webinars as lead magnets.

[00:27:25] Selecting ideal clients for Flexa.

[00:29:08] Workplace inclusivity for people with disabilities.

[00:33:46] Return to office mandates.

[00:37:06] Challenges in balancing work and family.

[00:41:58] Active feedback for business improvement.

[00:46:39] SEO and Organic Traffic.

[00:49:51] Gender pay gap bot.

[00:53:08] Angel investment and career paths.

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠⁠⁠Beth Carter ⁠ on Linkedin

👉 Jake Mayell on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann Pavy on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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See you next week!

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