App Marketing by App Masters

This App Makes $2M Using AI Ads (Learna App Review)

Nov 11, 2025
Explore the innovative strategies behind a language learning app generating over $2 million monthly through AI-driven ads. Discover how multilingual video ads and a focus on brand search fuel its growth in top markets like the US and Vietnam. Delve into the effective onboarding process and the impact of early paywalls on sales. Learn how AI facilitates rapid ad production and creative testing, enabling the app to target diverse audiences across languages. Insights into maximizing user retention and optimizing conversions make this discussion a must-listen for app marketers.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Language Apps Scale Globally

  • Lerna is a global app making ~$2.4M/month with only ~20% US revenue, showing language apps scale beyond the US.
  • Targeting multiple countries diversifies revenue and uncovers high-performing markets like Mexico and Vietnam.
INSIGHT

Brand Search Beats Generic Keywords

  • Lerna ranks highly for its brand term rather than generic keywords, indicating paid-user-driven growth.
  • High brand search signals that paid ads (not ASO alone) are fueling scale for top-grossing apps.
ADVICE

Prioritize AI-Generated Meta Ads

  • Prioritize Meta and AI-generated ads to scale creative production and performance in 2026.
  • Use AI to rapidly test many creative variants and localize ads across languages.
Get the Snipd Podcast app to discover more snips from this episode
Get the app