App Marketing by App Masters App Marketing Trends for 2026
Nov 15, 2025
Explore the top app marketing trends for 2026, including the rise of AI, Meta ads, and the significance of distribution-first strategies. Discover innovative approaches like using cheap markets for creative testing and the growing impact of organic TikTok on app growth. Steve discusses monetization tactics, such as raising prices and hard paywalls, and emphasizes the importance of connecting emotionally in educational apps. Join the community to learn about overcoming distribution challenges and leveraging content marketing for success.
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Start With ATT And Meta SDK
- Add the ATT prompt and rely on the Meta iOS SDK to improve install and trial measurement.
- Test Advantage+ broad targeting and optimize ads for install-level hooks before moving to trial optimization.
AI, Meta Ads, And Globalization
- AI and Meta ads are the main trends to prioritize for 2026 according to Steve P. Young.
- Focus on localization and expand beyond US/UK to find growth opportunities.
Validate Creatives Cheaply Then Scale
- Test creatives cheaply in low-cost countries (e.g., Philippines) to validate winners before scaling to expensive markets.
- Use deep links and hard paywalls to send stronger signals to Meta for paid campaigns.
