How Localization Scaled This App to 6-Figures (By Not Focusing on the US Market)

Nov 22, 2025

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Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country?

In this episode, we’re joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal.

NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural understanding, and a highly effective Meta Ads strategy. Suphasit will share how doubling down on your home market can help you achieve product–market fit, improve retention, and build sustainable growth before expanding globally.

If you're struggling to stand out in the crowded US market, this episode will give you a proven blueprint for winning with localization and scaling beyond borders.

You will discover:

✅ How to use localization to achieve product–market fit in your home country

✅ How NubCal built traction by understanding Thai culture, language, and user behavior

✅ Meta Ads strategies that work in growing international markets

✅ How non-US markets can offer lower competition and high ROI

Learn More:

Check NubCal: https://nubcal.com

Use this special code for a 20% discount on NubCal's annual package:02C353
You can also watch this video here: ⁠https://www.youtube.com/live/h1zUyMondkU

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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