The Shortcut to Scale: The Distribution First Mindset

Oct 28, 2025

Ever wondered why great products fail? Discover the power of a distribution-first mindset. Learn how one app skyrocketed from $0 to $90K ARR using clever ASO strategies. Uncover the brandjacking hack that indie developers are leveraging to rank high without hefty budgets. Find out how no-code founders validate demand with ads before building their apps. Dive into the trend of content-first launches that are reshaping the market. This insightful talk offers real shortcuts to scaling your app!

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INSIGHT

Distribution Beats Product First

Distribution often matters more than product features for app success.
Many great products fail simply because they never reach users.

ADVICE

Rename For App Store Search

Do ASO research and pivot naming toward high-volume keywords.
Rename and optimize metadata to capture organic App Store search traffic quickly.

ADVICE

Target Branded Keyword Gaps

Try brandjacking by targeting emerging branded keywords to rank #1.
Use AppFollow/AppFigures to find low-competition branded keywords and optimize for them.

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We’ve all been told the same story: build a great product, and success will follow. But history tells a different tale.

The truth is, most great products never make it—not because they weren’t good enough, but because they never found their way to the people who needed them.

In this talk at App Growth Summit, Steve shared why distribution is the real engine of growth—and how focusing on your channels first can unlock exponential scale. From household brands to breakthrough startups, the winners didn’t simply build better; they built more innovative paths to market.

This is a talk about flipping the script: why the fastest way to grow isn’t adding more features, but finding the right shortcut to scale.

You’ll learn:

✅ How one app went from $0 → $90,000 ARR — completely free using lifetime deals + smart ASO

✅ The “brandjacking” keyword hack that indie devs use to rank #1 without big budgets

✅ How a no-code founder used paid tests + AI tools to hit $1M ARR with no app

✅ Why “content-first” launches are dominating 2025 — and how one viral TikTok created a brand-new app category

If you’re serious about app growth — this talk is your 2025 playbook.

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!

We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀

https://shorturl.at/gmZog

You can also watch this video here: https://www.youtube.com/watch?v=Dxk4TIvRa30

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