The Shortcut to Scale: The Distribution First Mindset
App Marketing by App Masters
Why Paid Ads Reveal True Product Issues
Steve discusses the blunt feedback loop of paid marketing and how it exposes creative, messaging, or product problems fast.
We’ve all been told the same story: build a great product, and success will follow. But history tells a different tale.
The truth is, most great products never make it—not because they weren’t good enough, but because they never found their way to the people who needed them.
In this talk at App Growth Summit, Steve shared why distribution is the real engine of growth—and how focusing on your channels first can unlock exponential scale. From household brands to breakthrough startups, the winners didn’t simply build better; they built more innovative paths to market.
This is a talk about flipping the script: why the fastest way to grow isn’t adding more features, but finding the right shortcut to scale.
You’ll learn:
✅ How one app went from $0 → $90,000 ARR — completely free using lifetime deals + smart ASO
✅ The “brandjacking” keyword hack that indie devs use to rank #1 without big budgets
✅ How a no-code founder used paid tests + AI tools to hit $1M ARR with no app
✅ Why “content-first” launches are dominating 2025 — and how one viral TikTok created a brand-new app category
If you’re serious about app growth — this talk is your 2025 playbook.
Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!
We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀
You can also watch this video here: https://www.youtube.com/watch?v=Dxk4TIvRa30
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Twitter: @App Masters
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