App Marketing by App Masters Black Hat App Growth Strategies You Don’t Know (But Your Competitors Might Be Using)
Nov 4, 2025
Discover the secretive world of app growth hacks that propel apps up the rankings. Learn about controversial tactics like keyword installs and brand jacking that major companies utilize. Dive into the risks of using fake reviews and hard paywalls, and understand Apple's increasing scrutiny. Explore indie developer success stories and the balance between ethical growth and aggressive tactics. This is a treasure trove for anyone eager to unlock faster, smarter app growth strategies!
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Generate Ads With AI
- Use AI tools like rcads.ai to generate high-performing ad creatives and influencer-style videos with just a few lines of text.
- Tailor AI-generated ads to your target audience because app-store algorithms reward relevance.
Keyword Installs Still Influence Rankings
- Buying installs tied to specific keywords can still manipulate App Store rankings when targeted correctly.
- The tactic was stronger in 2017 but can still move the needle for the right keywords today.
Don't Buy Fake Reviews
- Avoid buying or creating fake reviews because Apple actively removes fraudulent ratings and is increasing enforcement.
- Rely on legitimate review-generation strategies instead, since removed reviews hurt credibility and metrics.