Black Hat App Growth Strategies You Don’t Know (But Your Competitors Might Be Using)
App Marketing by App Masters
Keyword Installs and How They Work
Steve defines keyword installs, how buying installs by keyword can boost App Store rankings, and notes big companies may use them.
Ever wondered how some apps skyrocket up the charts while you’re still stuck optimizing screenshots? 🤔
In this talk from RevenueCat’s App Growth Annual 2025, Steve P. Young reveals the most controversial app growth hacks, ASO tricks, and questionable strategies dominating the App Store today.
You’ll learn:
✅ Real-world growth hacks that boosted one app from a few hundred to $90,000 ARR
✅ What “keyword installs” really are — and why big companies secretly use them
✅ Why some “grey-hat” tricks still work (but come with a warning )
✅ What Apple’s quietly cracking down on in 2025
✅ How to grow smarter without getting banned
This talk is part of the App Growth Annual 2025 by RevenueCat — a must-watch series for app founders, marketers, and product managers who want to scale smarter and grow faster.
👉 Watch the full RAGA 2025 playlist:
https://www.youtube.com/playlist?list=PLsFOrkX_y0B6o8zs8PUOWQbUi_nTQn_uD
You can also watch this video here: https://www.youtube.com/watch?v=UnqjBY3tUo8
Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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