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App Masters Greatest Hits: Episode 7 with Greg Isenberg

App Marketing by App Masters

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Building Connections for Success

This chapter emphasizes the importance of networking and relationship-building in promoting an application, particularly through influential figures. It shares personal stories of strategic outreach, highlighting the challenges and opportunities in connecting with potential collaborators. Additionally, the discussion touches on angel investment criteria, underscoring the value of entrepreneurial resilience over mere product quality.

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