Kipp Bodnar is the Chief Marketing Officer of HubSpot, where he sets HubSpot’s global inbound marketing strategy. Prior to his role as CMO, Kipp served as VP of Marketing at HubSpot, overseeing all demand generation activity worldwide and building out the EMEA and APAC marketing teams. Kipp serves as a marketing advisor for SimplyMeasured, InsightSquared and Guidebook. Kipp is the co-author of “The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More.” In Today's Episode with Kipp Bodnar We Discuss: 1.) The Journey to CMO @ Hubspot: How Kipp made his way into the world of marketing and came to be CMO @ Hubspot? What does Kipp know now that he wishes all CMOs knew when they started? 2.) Choosing The Channel: How does Kipp advise founders on which channel they should focus on? What is the framework which will tell them which channel is right for them? How many different channels should they try? How focussed should they be? Should they have independent teams for each channel? How do the best founders allocate resources to new channels? How do you know when one is not working and you need to stop? When do you just need to keep going and persisting? What have been some of Kipp's biggest mistakes when entering new channels? 3.) Product Marketing, Brand Marketing and Founders Marketing: How does Kipp advise founders who say that, "social and personal brand is just not for them"? In what two ways does Kipp believe that all businesses are constrained? Does Kipp agree that the state of product marketing has never been worse? What is truly great product marketing to Kipp? How does Kipp distinguish between good and great brand marketing? How has what it takes to be great at brand marketing changed over time? 4.) The Best Marketing People: What are signs of clear 10x performers in marketing? What advice would Kipp give to someone aspiring to be a CMO? What mistakes do 95% make that they should change? How do the best CMOs manage up and manage their team? Why does Kipp compare the role of the CMO to the general manager in NFL teams? Why does Kipp believe the role of the CMO is a lonely one? What are the hardest elements? What framework for learning does Kipp use to learn all new topics? What works? What does not?

Kipp Bodnar, HubSpot CMO, shares 7 marketing lessons he used to grow the company from $10M to $1.7B. He discusses providing 10x value, being a transformational business, optimizing pricing and packaging, and the importance of distribution strategy.

Two marketing experts from HubSpot discuss the importance of attention in marketing, engaging comments as a tool, and the evolving landscape of social media platforms. They also touch on the shift towards video content, understanding target audiences, and the role of AI in modern marketing strategies.

Marketing experimentation expert Kipp Bodnar from HubSpot discusses the rise of Martech tools, the role of AI in marketing, and the potential of HeyGen for improving conversion rates. The conversation touches on AI tools, distribution channels, challenges in digital marketing, and the impact of AI video technology on marketing strategies.

HubSpot CMO Kipp Bodnar, along with the hosts, discusses LinkedIn's venture into in-app games and the mixed reactions it has sparked. They dive into the concept of gamification on LinkedIn, its alignment with the platform's goals, and the potential impact on user engagement. The episode also explores the company's strategies for expanding its reach to non-professional workers worldwide.