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Kipp Bodnar on Marketing Experiments at HubSpot and Harnessing HeyGen to Improve Conversion
Apr 4, 2024
40:34
Snipd AI
Marketing experimentation expert Kipp Bodnar from HubSpot discusses the rise of Martech tools, the role of AI in marketing, and the potential of HeyGen for improving conversion rates. The conversation touches on AI tools, distribution channels, challenges in digital marketing, and the impact of AI video technology on marketing strategies.
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Quick takeaways
- AI tools are optimizing conversion rates, awaiting new distribution channels.
- Marketing tech landscape is evolving rapidly, posing challenges and opportunities for businesses.
Deep dives
AI Tools Revolutionizing Marketing Landscape
AI marketing tools like Chat GPT and their integration into ecosystems like Apple's are reshaping the marketing landscape. New products are now possible due to these advancements, leading to a surge in innovative marketing technologies.
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