Nudge 7 Marketing Lessons from HubSpot’s CMO Kipp Bodnar
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Sep 18, 2023 
Kipp Bodnar, HubSpot CMO, shares 7 marketing lessons he used to grow the company from $10M to $1.7B. He discusses providing 10x value, being a transformational business, optimizing pricing and packaging, and the importance of distribution strategy.
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Prioritize 10x Value Projects
- Always ask if a marketing idea provides at least 10x value compared to competitors.
- Pursue only projects with 10x returns to maximize impact and efficiency.
Different Beats Better Strategy
- Being different is a strategic choice that avoids futile debates about being better.
- HubSpot succeeded by promoting transformational inbound marketing, not just a better product.
Pricing Shift Fueled Growth
- HubSpot grew fast by adding a contact-based pricing model rather than flat fees alone.
- This allowed revenue growth from customers expanding their contact lists, offsetting cancellations.