The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop

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Sep 28, 2022
Kipp Bodnar, CMO of HubSpot, shares insights from his extensive marketing career. He emphasizes the significance of channel selection and resource allocation for startup founders, offering frameworks to guide their marketing strategies. Kipp discusses the interplay between product marketing and personal branding, advocating for storytelling that resonates with customers. He also reflects on common pitfalls in new channels and the evolving nature of marketing tactics, urging marketers to adapt and focus intensively on areas of expertise for growth.
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ANECDOTE

Journey to HubSpot

  • Kipp Bodnar's journey to HubSpot CMO wasn't planned.
  • It started with recognizing the internet's potential to revolutionize marketing.
ADVICE

Channel Focus

  • Founders shouldn't be on every channel, as this leads to poor execution.
  • Focus on a few key channels to excel.
ADVICE

Channel Prioritization

  • Prioritize a primary advertising channel and 1-2 organic channels.
  • Channel selection depends on competition and scale needs.
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