The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Navigating Marketing Accountability

This chapter explores the challenges of measuring marketing effectiveness and the necessity of demonstrating contributions to revenue growth. It highlights the evolving relationship between marketing and sales and the significance of educational content in shaping the customer journey.

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