The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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The Evolving Landscape of Marketing Tactics and Storytelling

This chapter explores the transformation of marketing strategies over the past five years, emphasizing the contrast between stable platforms like email and the fast-paced shifts driven by major players like Google. It also discusses the cyclical nature of marketing trends and the importance of storytelling in educating consumers within the inbound marketing framework.

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