The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Navigating Product Marketing Challenges

This chapter addresses the common misconceptions in product marketing, focusing on the narrative disconnect between founders and customers. It underscores the importance of customer-centric storytelling and brand marketing strategies, using HubSpot as a case study. Additionally, it explores the emotional aspects of brand marketing and the necessity for alignment between marketing goals and overall business objectives.

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