

#1026
Mentioned in 21 episodes
How Brands Grow
What Marketers Don't Know
Book • 2010
This book challenges traditional marketing theories by presenting evidence-based laws for brand growth.
It argues that brands should focus on increasing mental and physical availability rather than trying to establish intimate emotional connections or differentiate themselves substantively.
The authors, Byron Sharp and Jenni Romaniuk, use scientific analysis to show that effective marketing makes brand choice less cognitively onerous by building and refreshing memory structures and ensuring wide distribution networks and prominent in-store positioning.
It argues that brands should focus on increasing mental and physical availability rather than trying to establish intimate emotional connections or differentiate themselves substantively.
The authors, Byron Sharp and Jenni Romaniuk, use scientific analysis to show that effective marketing makes brand choice less cognitively onerous by building and refreshing memory structures and ensuring wide distribution networks and prominent in-store positioning.
Mentioned by

















Mentioned in 21 episodes
Recommended by two people to 

, focusing on repetition and brand exposure.


David Senra

198 snips
#262 Herbie Cohen (World's Greatest Negotiator)
Mentioned as a book that marketing creative is stuck in.

150 snips
The 2025 Organic Content Strategy That Actually Works
Recommended by ![undefined]()

as a book that has significantly shaped his beliefs.

Anuj Rathi

140 snips
The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)
Mentioned by 

when discussing emotional brand building.


Kieran Flanagan

72 snips
This ONE Prompt Will Make You Top 1% at Marketing
Mentioned by 

when discussing the scientific facts about marketing and customer loyalty.


Louis Grenier

67 snips
Louis Grenier’s Extremely Uncensored Take on Marketing
Mentioned by 

as a quantitative and counterintuitive book on marketing, challenging the notion of brand loyalty.


Patrick O'Shaughnessy

28 snips
Harley Finkelstein - Building the Entrepreneurship Company - [Invest Like the Best, EP.294]
Mentioned by 

, describing the traditional marketing strategies that are no longer effective.


Gary Vaynerchuk

27 snips
Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’
Mentioned by ![undefined]()

when discussing the misconception that loyalty doesn't exist.

John Lyons

25 snips
The secret behind brand advocacy with John Lyons
Mentionné par 

en parlant de la disponibilité mentale et physique.


Louis Grenier

23 snips
La différenciation par le Branding - Avec Louis Grenier - S02E07
Mentioned by ![undefined]()

as part of the Ehrenberg Bass stuff, recommending marketers to add it on their radar.

Simon Kemp

22 snips
Digital Report 2024 and why Generative AI did not show up this time with Simon Kemp
Mentioned by 

as the basis for how Fortune 500 companies still run their marketing.


Gary Vaynerchuk

22 snips
Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee
Recommended by ![undefined]()

as a primer on branding and marketing.

Kevin Aluwi

16 snips
Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek)
Mentioned by 

as a book whose thesis still underpins how many companies operate, despite not accounting for modern marketing practices.


Gary Vaynerchuk

14 snips
What Social Media Platforms To Focus On In 2024 l Marketing Against The Grain
Mentioned by 

when discussing the vulnerability of marketing strategies from the 90s in 2024.


Gary Vaynerchuk

12 snips
2025 Marketing Strategy That Will Revolutionize Your Ads
Mentioned by 

in the context of his views on contemporary marketing.


Gary Vaynerchuk

11 snips
Get More Done With This One Mindset Change!
Mentioned by ![undefined]()

when talking about reach and the importance of light buyers.

Simon Peel

Selling in Marketing Effectiveness with Simon Peel
Mentioned by ![undefined]()

as containing mostly FMCG data, which doesn't mean the model only works for FMCG goods.

Dale Harrison

How Brands REALLY Grow with Dale Harrison
Mentioned by ![undefined]()

when discussing the impact of the Barbie repositioning campaign.

Alaina Crystal

APG Creative Strategy Awards: How great strategy drives business growth
Mentioned by Prax as a book discussed in a previous debate.

163 - How to get more from what you read — with Chris Do
Mentioned by 

as a highly recommended book on marketing science.


Louis Grenier

The 4-step process to STAND THE F*CK OUT | Louis Grenier (STFO.io, Everyone Hates Marketers)