#1026
Mentioned in 21 episodes

How Brands Grow

What Marketers Don't Know
Book • 2010
This book challenges traditional marketing theories by presenting evidence-based laws for brand growth.

It argues that brands should focus on increasing mental and physical availability rather than trying to establish intimate emotional connections or differentiate themselves substantively.

The authors, Byron Sharp and Jenni Romaniuk, use scientific analysis to show that effective marketing makes brand choice less cognitively onerous by building and refreshing memory structures and ensuring wide distribution networks and prominent in-store positioning.

Mentioned by

Mentioned in 21 episodes

Recommended by two people to
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David Senra
, focusing on repetition and brand exposure.
198 snips
#262 Herbie Cohen (World's Greatest Negotiator)
Mentioned as a book that marketing creative is stuck in.
150 snips
The 2025 Organic Content Strategy That Actually Works
Recommended by
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Anuj Rathi
as a book that has significantly shaped his beliefs.
140 snips
The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)
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Kieran Flanagan
when discussing emotional brand building.
72 snips
This ONE Prompt Will Make You Top 1% at Marketing
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Louis Grenier
when discussing the scientific facts about marketing and customer loyalty.
67 snips
Louis Grenier’s Extremely Uncensored Take on Marketing
Mentioned by
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Patrick O'Shaughnessy
as a quantitative and counterintuitive book on marketing, challenging the notion of brand loyalty.
28 snips
Harley Finkelstein - Building the Entrepreneurship Company - [Invest Like the Best, EP.294]
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Gary Vaynerchuk
, describing the traditional marketing strategies that are no longer effective.
27 snips
Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’
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John Lyons
when discussing the misconception that loyalty doesn't exist.
25 snips
The secret behind brand advocacy with John Lyons
Mentionné par
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Louis Grenier
en parlant de la disponibilité mentale et physique.
23 snips
La différenciation par le Branding - Avec Louis Grenier - S02E07
Mentioned by
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Simon Kemp
as part of the Ehrenberg Bass stuff, recommending marketers to add it on their radar.
22 snips
Digital Report 2024 and why Generative AI did not show up this time with Simon Kemp
Mentioned by
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Gary Vaynerchuk
as the basis for how Fortune 500 companies still run their marketing.
22 snips
Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee
Mentioned by
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Gary Vaynerchuk
as a book whose thesis still underpins how many companies operate, despite not accounting for modern marketing practices.
14 snips
What Social Media Platforms To Focus On In 2024 l Marketing Against The Grain
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Gary Vaynerchuk
when discussing the vulnerability of marketing strategies from the 90s in 2024.
12 snips
2025 Marketing Strategy That Will Revolutionize Your Ads
Mentioned by
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Gary Vaynerchuk
in the context of his views on contemporary marketing.
11 snips
Get More Done With This One Mindset Change!
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Simon Peel
when talking about reach and the importance of light buyers.
Selling in Marketing Effectiveness with Simon Peel
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Dale Harrison
as containing mostly FMCG data, which doesn't mean the model only works for FMCG goods.
How Brands REALLY Grow with Dale Harrison
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Alaina Crystal
when discussing the impact of the Barbie repositioning campaign.
APG Creative Strategy Awards: How great strategy drives business growth
Mentioned by Prax as a book discussed in a previous debate.
163 - How to get more from what you read — with Chris Do
Mentioned by
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Louis Grenier
as a highly recommended book on marketing science.
The 4-step process to STAND THE F*CK OUT | Louis Grenier (STFO.io, Everyone Hates Marketers)

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