Let's talk branding The secret behind brand advocacy with John Lyons
25 snips
Dec 9, 2024 John Lyons, a seasoned marketing expert with 25 years of experience, shares insightful strategies for brand advocacy. He dives into the critical role of brand loyalty, challenging common misconceptions and discussing innovative community engagement techniques. Lyons also explores the transition from freelance to in-house roles, emphasizing effective responsibility management. He stresses the importance of understanding consumer needs to enhance marketing strategies and advocates for quantifying brand efforts to secure leadership buy-in for investment.
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Fractional CMO Starting Point
- When starting a new fractional CMO role, always check for existing marketing strategies and customer research.
- Often, businesses, especially in tech, prioritize product development without fully understanding the market.
Loyalty Exists
- Brand loyalty exists, even Byron Sharp acknowledges this through the double jeopardy law.
- The biggest brands tend to have more loyal customers, though loyalty isn't monogamous.
Acquisition over Retention
- Prioritize customer acquisition over retention for business growth, especially for smaller brands.
- If resources allow, invest in both, but acquisition remains key.
