John Lyons

John Lyons, a seasoned marketing expert with 25 years of experience, shares insightful strategies for brand advocacy. He dives into the critical role of brand loyalty, challenging common misconceptions and discussing innovative community engagement techniques. Lyons also explores the transition from freelance to in-house roles, emphasizing effective responsibility management. He stresses the importance of understanding consumer needs to enhance marketing strategies and advocates for quantifying brand efforts to secure leadership buy-in for investment.

John Lyons, a fractional CMO and marketing strategist with expertise in B2B and cybersecurity, sets the record straight about his role, likening it to a timeshare. He discusses why many agencies struggle with marketing, delving into issues like arrogance and low margins. John shares insights on creating memorable content, using distinctive assets like a signature hat, and his approach to niching down for success. He also opens up about his mental health journey, highlighting the importance of therapy and lifestyle changes.