Sweathead, A Strategy Podcast Are Fractional CMOs Tiny - Or Do They Just Do A Fraction Of CMO Work In A Fraction Of The Time? - Fractional CMO, John Lyons
Aug 5, 2024
John Lyons, a fractional CMO and marketing strategist with expertise in B2B and cybersecurity, sets the record straight about his role, likening it to a timeshare. He discusses why many agencies struggle with marketing, delving into issues like arrogance and low margins. John shares insights on creating memorable content, using distinctive assets like a signature hat, and his approach to niching down for success. He also opens up about his mental health journey, highlighting the importance of therapy and lifestyle changes.
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What A Fractional CMO Really Is
- A fractional CMO is a timeshare chief marketing officer who works part-time for multiple clients.
- They deliver senior strategic value quickly without being a full-time hire.
The Shit Hat Became A Distinctive Asset
- John turned a disliked lockdown hat into a distinctive personal brand asset.
- The hat makes him instantly recognisable at industry events and opens conversations.
Sitting By The Bins To Stand Out
- John created the "Bin Juice" videos—him sitting by bins—to be distinct and authentic on social.
- The quirky, consistent content helped him reconnect with his network and attract prospects.