Kevin Aluwi, co-founder and former CEO of Gojek, dives into the rollercoaster journey of transforming a simple motorcycle taxi service into Southeast Asia's leading super app. He candidly discusses battling local taxi mafias, the significance of brand identity, and innovative approaches to driver safety. Aluwi shares insights on leveraging cultural nuances for food delivery and the unique challenges of scaling a tech company outside of Silicon Valley, emphasizing resourcefulness and community engagement in a competitive landscape.