Lenny's Podcast: Product | Growth | Career

The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)

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Dec 7, 2023

Anuj Rathi, Chief Product and Marketing Officer at Jupiter Money, is a prominent product leader with a wealth of experience from Swiggy, Snapdeal, and Flipkart. He delves into the evolution of product management in India, emphasizing a shift towards user-centric approaches. Anuj shares his 4BB framework for prioritizing product strategy and highlights the importance of empathy in understanding user experiences. He also discusses why OKRs may not work effectively in marketplaces and offers essential skills for successful product management.

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INSIGHT

Product Management in India

Product management in India has evolved through iterations due to a unique context.
Initially, there was a lack of trained product managers and a request-response mentality from other departments.

INSIGHT

New User Experience

Companies and PMs often wrongly assume users constantly think about their product.
Consider users as lazy, vain, and selfish to build better onboarding and first impressions.

ANECDOTE

Examples of the "Lazy, Vain, Selfish" Framework

At Swiggy, reframing marketing and onboarding around user needs improved results.
At Jupiter, recognizing users' initial value proposition helps with cross-selling other services.

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