

#331
Mentioned in 40 episodes
Working Backwards
Insights, Stories, and Secrets from Inside Amazon
Book • 2021
Working Backwards provides a detailed look at Amazon's approach to culture, leadership, and innovation.
The book is written by Colin Bryar and Bill Carr, who collectively have 27 years of experience at Amazon.
It outlines the company's 14 leadership principles and how they are applied in practice, focusing on customer obsession, long-term thinking, and operational excellence.
The book is divided into two parts: the first part explains the leadership principles and practices, while the second part includes case studies on the development of products like Kindle, Amazon Prime, and Amazon Web Services.
The authors provide practical steps and insights that can be applied to any business, regardless of size or industry.
The book is written by Colin Bryar and Bill Carr, who collectively have 27 years of experience at Amazon.
It outlines the company's 14 leadership principles and how they are applied in practice, focusing on customer obsession, long-term thinking, and operational excellence.
The book is divided into two parts: the first part explains the leadership principles and practices, while the second part includes case studies on the development of products like Kindle, Amazon Prime, and Amazon Web Services.
The authors provide practical steps and insights that can be applied to any business, regardless of size or industry.
Mentioned by


























Mentioned in 40 episodes
Recommended by
David Senra as a book offering insights into working with Jeff Bezos and Amazon's principles.


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Mentioned by
Ethan Evans ; he reveals that Carr initially considered a different title for his book, "The Invention Machine."


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Recommended by
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Alisa Cohn and Colin Bryar as a book filled with deep insights and clear tactics about how Amazon built a distinctive management approach and culture.


78 snips
#81: Colin Bryar, Co-Author of "Working Backwards;" former Chief of Staff to Jeff Bezos — How Amazon built its processes, the birth of the 6-page memo, and how to instill psychological safety in a competitive culture
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