The Analytics Engineering Podcast

Data as an assembly line (w/ Cedric Chin)

61 snips
Nov 17, 2024
Cedric Chin, founder of Commoncog, shares his expertise on the analytics development lifecycle and the importance of data in business decisions. He discusses how data teams should not be sidelined as mere IT support. The conversation dives into the challenges of communicating data's value to leaders, the limitations of traditional BI tools, and innovative open-source solutions. Cedric also highlights the historical significance of Excel at Amazon and the need for a data-centric culture to foster collaboration and improve outcomes across organizations.
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ANECDOTE

DBT's Early Growth

  • DBT's early growth was difficult to control or understand.
  • Growth was exponential but not influenced by their actions, like meetups or Slack activity.
INSIGHT

Amazon's Early Marketing

  • Early Amazon prioritized measurable marketing, like affiliate programs and word-of-mouth.
  • They abandoned TV ads due to difficulty measuring their impact on controllable outputs.
ADVICE

Measuring Newsletter Growth

  • Measure your metrics weekly and observe routine variations.
  • Investigate exceptional variations to find controllable input metrics and experiment with those.
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