Lenny's Podcast: Product | Growth | Career cover image

Lenny's Podcast: Product | Growth | Career

Building your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace)

Jan 19, 2023
01:21:25
Snipd AI
Former CPO at Tinder, Product Director at Facebook, and VP of Product at Tripadvisor, Ravi Mehta discusses his product strategy stack framework, the differences between building product at a startup versus a large tech company, and how Outpace is using AI to amplify coaches. The podcast also explores the unique product strategy of Tinder and the importance of having a clear strategy in product development.
Read more

Podcast summary created with Snipd AI

Quick takeaways

  • Tinder and Hinge have different missions and strategies, with Tinder focusing on influencer marketing and a swipe-based experience, while Hinge prioritizes television ads and creating tools for user profiles.
  • Understanding the behavior of high-spending Tinder users revealed that they were not necessarily high net worth individuals, but rather people with intense use cases, which led to the creation of Tinder Platinum with personalized features to cater to their specific needs.

Deep dives

Tinder vs. Hinge: Different Missions, Strategies, and Product Features

Tinder and Hinge, both dating apps, have different missions, with Tinder aiming to make single life fun and Hinge striving to be deleted. Their strategies differ as well, with Tinder relying on influencer marketing and Hinge using television ads. The product strategies align with their missions, as Tinder focuses on a lightweight, swipe-based experience, while Hinge prioritizes creating more tools and engagement on user profiles. Despite similarities in the product roadmap, such as video chat features, each app has unique offerings based on their strategies, like Tinder's refusal to include filters and Hinge's approach for deeper connections through prompts. However, both apps share goals centered around meaningful conversations and matches.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode