#361
Mentioned in 17 episodes
The luxury strategy
Book • 2008
This book, written by two world experts on luxury branding, provides the first rigorous blueprint for managing luxury brands and companies at the highest level.
It analyzes the essence of luxury, highlights its managerial implications, and rationalizes the original methods used to transform small family businesses like Ferrari, Louis Vuitton, and Chanel into global successes.
The book clarifies the differences between 'premium,' 'fashion,' and 'luxury' and sets out counter-intuitive rules for marketing luxury goods and services.
It also explores the impact of digital developments and social networks on luxury marketing.
It analyzes the essence of luxury, highlights its managerial implications, and rationalizes the original methods used to transform small family businesses like Ferrari, Louis Vuitton, and Chanel into global successes.
The book clarifies the differences between 'premium,' 'fashion,' and 'luxury' and sets out counter-intuitive rules for marketing luxury goods and services.
It also explores the impact of digital developments and social networks on luxury marketing.
Mentioned by
Mentioned in 17 episodes
Mentioned by 
Ben Gilbert when discussing the definition of luxury goods and differentiating them from premium goods.
Ben Gilbert when discussing the definition of luxury goods and differentiating them from premium goods.
1,894 snips
LVMH
Mentioned by 
David Rosenthal as a core book for preparing the LVMH episode, containing counterintuitive marketing principles.
David Rosenthal as a core book for preparing the LVMH episode, containing counterintuitive marketing principles.
336 snips
Holiday Special 2023
Mentioned by 
Kevin Rose as a book that discusses brand positioning and strategies for creating sought-after brands.
Kevin Rose as a book that discusses brand positioning and strategies for creating sought-after brands.
281 snips
#670: The Random Show with Kevin Rose — The $1M Bitcoin Bet, Japanophilia, Rare IPAs, Preventing Hangovers, AI Companions, Fringe Discords, Affordable Luxuries, High-Fidelity Audio, and Much More
Mentioned by 
Ryan Norbauer when discussing the business model of luxury goods and his own approach to keyboard design.
Ryan Norbauer when discussing the business model of luxury goods and his own approach to keyboard design.
263 snips
The AI wearables are always listening
Recommended by Anuj Rathi for its insights into human psychology and its influence on aspirational products.
140 snips
The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)
Mentioned by Shree Viswanathan multiple times when discussing luxury brand strategies and Hermes's approach.
39 snips
TIP659: Hermès Stock Deep Dive w/ Shree Viswanathan
