

#1627
Mentioned in 18 episodes
The luxury strategy
Book • 2008
This book, written by two world experts on luxury branding, provides the first rigorous blueprint for managing luxury brands and companies at the highest level.
It analyzes the essence of luxury, highlights its managerial implications, and rationalizes the original methods used to transform small family businesses like Ferrari, Louis Vuitton, and Chanel into global successes.
The book clarifies the differences between 'premium,' 'fashion,' and 'luxury' and sets out counter-intuitive rules for marketing luxury goods and services.
It also explores the impact of digital developments and social networks on luxury marketing.
It analyzes the essence of luxury, highlights its managerial implications, and rationalizes the original methods used to transform small family businesses like Ferrari, Louis Vuitton, and Chanel into global successes.
The book clarifies the differences between 'premium,' 'fashion,' and 'luxury' and sets out counter-intuitive rules for marketing luxury goods and services.
It also explores the impact of digital developments and social networks on luxury marketing.
Mentioned by




























Mentioned in 18 episodes
Mentioned by 

as a great book that has been referenced many times on Acquired.


David Rosenthal

3,689 snips
Hermès
Mentioned by 

when discussing the definition of luxury goods and differentiating them from premium goods.


Ben Gilbert

1,974 snips
LVMH
Mentioned by 

as a recommended resource for understanding luxury brand building.


David Senra

747 snips
#351 The Founder of Rolex: Hans Wilsdorf
Recommended by ![undefined]()

to anyone interested in the topic of marketing a luxury product.

Ben Clymer

377 snips
Rolex: Timeless Excellence - (Invest Like the Best, CLASSICS)
Mentioned by 

as a core book for preparing the LVMH episode, containing counterintuitive marketing principles.


David Rosenthal

340 snips
Holiday Special 2023
Mentioned by 

as a book that discusses brand positioning and strategies for creating sought-after brands.


Kevin Rose

325 snips
#670: The Random Show with Kevin Rose — The $1M Bitcoin Bet, Japanophilia, Rare IPAs, Preventing Hangovers, AI Companions, Fringe Discords, Affordable Luxuries, High-Fidelity Audio, and Much More
Mentioned by 

when discussing the business model of luxury goods and his own approach to keyboard design.


Ryan Norbauer

263 snips
The AI wearables are always listening
Mentioned by ![undefined]()

while discussing luxury brands and their marketing strategies.

Mark Urquhart

217 snips
Hermès: The Luxury Icon - [Business Breakdowns, EP. 92]
Mentioned by 

as a book on luxury.


Ramit Sethi

162 snips
Ramit Sethi: His New Netflix Show, How To Stand Out & Spend Your Money
Recommended by ![undefined]()

for those interested in luxury marketing.

Ben Clymer

156 snips
Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode]
Mentioned by 

when discussing luxury marketing strategies.


Matt Russell

146 snips
Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode]
Recommended by ![undefined]()

for its insights into human psychology and its influence on aspirational products.

Anuj Rathi

140 snips
The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)
Recommended by 

to better understand the luxury industry.


Clay Finck

96 snips
TIP643: The Luxury Strategy w/ Christian Billinger
Mentioned by ![undefined]()

multiple times when discussing luxury brand strategies and Hermes's approach.

Shree Viswanathan

39 snips
TIP659: Hermès Stock Deep Dive w/ Shree Viswanathan
Recommended by 

when discussing luxury marketing strategies.


Patrick O'Shaughnessy

29 snips
Rolex: Timeless Excellence - [Business Breakdowns, EP. 65]
Mentioned as a book from which a quote helped 

understand true luxury.


Shawn O'Malley

17 snips
TIVP027: LVMH (MC): Investing in True Luxury w/ Shawn O’Malley & Daniel Mahncke
Mentioned by ![undefined]()

when discussing books about luxury brand building.

Daniel Mahncke

TIVP013: Moncler (MONC): Zipped for Success w/ Daniel Mahncke & Shawn O'Malley
Mentioned by 

and ![undefined]()

when discussing the strategies of luxury companies.


Clay Finck

Christian Billinger

TIP645: The King of Luxury: Bernard Arnault & LVMH w/ Christian Billinger
Mentioned by ![undefined]()

as a resource to understand the luxury industry.

Prashant Mittal

Hermès - The Luxury Profit Machine
Gelezen door Milou en ![undefined]()

om inzichten te verkrijgen in de luxe industrie.

Pim

186. Beleggen in de luxe-industrie | € 498.600