#1402
Mentioned in 17 episodes

The luxury strategy

Book • 2008
This book, written by two world experts on luxury branding, provides the first rigorous blueprint for managing luxury brands and companies at the highest level.

It analyzes the essence of luxury, highlights its managerial implications, and rationalizes the original methods used to transform small family businesses like Ferrari, Louis Vuitton, and Chanel into global successes.

The book clarifies the differences between 'premium,' 'fashion,' and 'luxury' and sets out counter-intuitive rules for marketing luxury goods and services.

It also explores the impact of digital developments and social networks on luxury marketing.

Mentioned by

Mentioned in 17 episodes

Mentioned by
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David Rosenthal
as a great book that has been referenced many times on Acquired.
3,543 snips
Hermès
Mentioned by
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Ben Gilbert
when discussing the definition of luxury goods and differentiating them from premium goods.
1,901 snips
LVMH
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David Senra
as a recommended resource for understanding luxury brand building.
709 snips
#351 The Founder of Rolex: Hans Wilsdorf
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David Rosenthal
as a core book for preparing the LVMH episode, containing counterintuitive marketing principles.
336 snips
Holiday Special 2023
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Ryan Norbauer
when discussing the business model of luxury goods and his own approach to keyboard design.
263 snips
The AI wearables are always listening
Mentioned by
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Mark Urquhart
while discussing luxury brands and their marketing strategies.
217 snips
Hermès: The Luxury Icon - [Business Breakdowns, EP. 92]
Recommended by
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Ben Clymer
for those interested in luxury marketing.
156 snips
Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode]
Mentioned by
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Matt Russell
when discussing luxury marketing strategies.
145 snips
Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode]
Recommended by
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Anuj Rathi
for its insights into human psychology and its influence on aspirational products.
140 snips
The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)
Recommended by
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Clay Finck
to better understand the luxury industry.
96 snips
TIP643: The Luxury Strategy w/ Christian Billinger
Mentioned by
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Shree Viswanathan
multiple times when discussing luxury brand strategies and Hermes's approach.
39 snips
TIP659: Hermès Stock Deep Dive w/ Shree Viswanathan
Recommended by
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Patrick O'Shaughnessy
when discussing luxury marketing strategies.
29 snips
Rolex: Timeless Excellence - [Business Breakdowns, EP. 65]
Mentioned as a book from which a quote helped
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Shawn O'Malley
understand true luxury.
TIVP027: LVMH (MC): Investing in True Luxury w/ Shawn O’Malley & Daniel Mahncke
Mentioned by
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Daniel Mahncke
when discussing books about luxury brand building.
TIVP013: Moncler (MONC): Zipped for Success w/ Daniel Mahncke & Shawn O'Malley
Mentioned by
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Clay Finck
and
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Christian Billinger
when discussing the strategies of luxury companies.
TIP645: The King of Luxury: Bernard Arnault & LVMH w/ Christian Billinger
Gelezen door Milou en
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Pim
om inzichten te verkrijgen in de luxe industrie.
186. Beleggen in de luxe-industrie | € 498.600
Mentioned by
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Prashant Mittal
as a resource to understand the luxury industry.
Hermès - The Luxury Profit Machine
Recommended by
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Dan Shuart
for anyone studying the luxury space.
Strategic mediocrity, owner mindset & conviction | Interview w/ Dan Shuart from Eagle Point Capital

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