Mark Urquhart

Mark Urquhart, a partner at Baillie Gifford, shares insights on Hermès, a luxury brand iconic for its Birkin and Kelly bags. He traces its transformation from a saddlery to a $9 billion powerhouse. The discussion highlights Hermès' unique craftsmanship, commitment to quality, and sustainable business practices across six generations. Urquhart explains the brand's unconventional marketing strategies focused on exclusivity, while also tackling the challenges of luxury brand valuation and long-term growth amidst market changes.