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Simon Kemp

Co-founder and CEO of Kepios, a data and insights company. Known for his expertise in digital trends and the annual Digital Report.

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Apr 2, 2024 • 1h 7min

Digital Report 2024 and why Generative AI did not show up this time with Simon Kemp

Simon Kemp, Co-founder and CEO of Kepios, discusses the Digital Report 2024, contrasting media narratives with surprising data insights. He emphasizes the evolving landscape of digital marketing influenced by generational differences and the need for tailored content strategies. Kemp addresses the rapid growth of TikTok and the impact of niche messaging platforms like Discord. Additionally, he highlights the still unfolding role of generative AI, cautioning against relying solely on media reports. Tune in for key strategies in navigating today’s digital landscape!

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