Analyse Asia with Bernard Leong

Digital Report 2024 and why Generative AI did not show up this time with Simon Kemp

22 snips
Apr 2, 2024
Simon Kemp, Co-founder and CEO of Kepios, discusses the Digital Report 2024, contrasting media narratives with surprising data insights. He emphasizes the evolving landscape of digital marketing influenced by generational differences and the need for tailored content strategies. Kemp addresses the rapid growth of TikTok and the impact of niche messaging platforms like Discord. Additionally, he highlights the still unfolding role of generative AI, cautioning against relying solely on media reports. Tune in for key strategies in navigating today’s digital landscape!
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INSIGHT

Media Misrepresents Digital Trends

  • Media headlines about digital trends often misrepresent the facts according to Simon Kemp.
  • Always verify marketing data instead of accepting clickbait.
INSIGHT

Social Media Hits 5 Billion Users

  • Social media users have hit 5 billion globally and the number is still growing rapidly.
  • This milestone disproves claims that social media is declining.
INSIGHT

TikTok's Rapid Growth

  • TikTok's user base is growing at an astonishing pace of 25% yearly.
  • Average users spend over an hour daily on TikTok, highlighting its expanding influence.
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