Analyse Asia with Bernard Leong cover image

Digital Report 2024 and why Generative AI did not show up this time with Simon Kemp

Analyse Asia with Bernard Leong

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Navigating the Digital Social Landscape

This chapter explores the significant growth of social media, with 5 billion active identities and 266 million new users in 2023, highlighting platforms like TikTok amid potential legislative challenges. It examines the complexities of internet usage in regions like Asia Pacific, emphasizing behavioral changes post-COVID and the implications for e-commerce and search engine dynamics. The discussion encourages marketers to adapt their strategies to recognize the interconnectedness of various platforms and consumer behaviors.

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