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Digital Report 2024 and why Generative AI did not show up this time with Simon Kemp

Analyse Asia with Bernard Leong

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Navigating the Generative AI Landscape

This chapter examines the gap between media portrayals and the actual data on generative AI's impact, urging marketers to base their strategies on solid analytics. It highlights the potential of generative AI in content creation while stressing the importance of human creativity in effective marketing.

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