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Digital Report 2024 and why Generative AI did not show up this time with Simon Kemp

Analyse Asia with Bernard Leong

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Navigating Generational Digital Differences

This chapter explores how generational variations influence online behavior and marketing strategies, particularly on platforms like TikTok and Instagram. It emphasizes the necessity of understanding audience preferences and creating tailored content for each platform while discussing the potential repercussions of a TikTok ban for marketers. The conversation highlights the importance of focusing on audience engagement rather than spreading efforts too thin across multiple social media channels.

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