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Digital Report 2024 and why Generative AI did not show up this time with Simon Kemp

Analyse Asia with Bernard Leong

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Intro

This chapter delves into the highlights of the Digital 2024 report, contrasting media narratives with emerging data trends. It underscores the necessity of data analysis in shaping marketing strategies, while also celebrating the long-standing partnership between the host and guest in exploring digital trends.

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