Marketing Against The Grain

Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’

May 16, 2024

59:27

Snipd AI

Gary Vaynerchuk challenges traditional business and marketing mindsets. He discusses the importance of organic social media, staying ahead of market dynamics, understanding micro consumer segments, and the rise of social influencers. The podcast covers his new book and the shifting landscape of brand building in a new social media world.

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Quick takeaways

Successful marketing stems from a selfless mindset, focusing on creating valuable content for audience engagement.

Embracing AI tools in marketing enhances content creation efficiency and strategic planning for impactful messages.

The future of marketing requires a consumer-centric approach, prioritizing creative empathy and valuable content creation.

Deep dives

Importance of Consumer Insights from Social Media Ads

The game of inches in marketing lies in creating content that begins with a selfless mindset, focusing on why audiences would engage. Currently, many marketers are failing by producing content that stems from a deep selfish place. The key to success is to make marketing valuable and engaging by considering consumer insights gained through creating various social media ads.

Quality over Quantity, Importance of First Second, Creative Comments, Micro Consumer Segmentation

01:27

Discover the Game of Inches for Marketing Success

01:20

Winning the Attention Game

01:19

Introduction

2min

Evolution of Content Creation in the Marketing Industry

11min

Adapting to the Changing Landscape of Marketing

14min

Navigating Client Expectations and Brand Perceptions in Creative Projects

2min

Exploring Branding and Consumer Diversity in Marketing Strategies

2min

Data-driven Marketing Strategies and Understanding Video Platform Nuances

2min

Tailored Marketing Strategies for Consumer Segments

2min

The Rise of Creators in Marketing

13min

The Rising Influence of AI in Creative Marketing

13min

Ep. 226

Gary Vaynerchuk is challenging the traditional mindset of business and marketing.

Kipp, Kieran and guest Gary Vaynerchuk (VaynerX) dive into the importance of organic social media. Learn more about Gary’s revolutionary insights on why staying ahead of market dynamics is crucial in the ever-changing landscape of business and marketing, why traditional Fortune 500 companies are falling behind, the significance of understanding micro consumer segments, and the rise of social influencers. He covers all this and more in his new book.

Preorder Gary’s book, “Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World”: https://a.co/d/gEmj0HX

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