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Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’

Marketing Against The Grain

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Navigating the New Marketing Landscape

This chapter examines the shift from traditional brand marketing to the agile strategies employed by creators in the digital age. It emphasizes the importance of authentic engagement through social media and the transformative effects of platforms like TikTok on content distribution. The discussion also highlights the necessity for brands to embrace creativity and adapt quickly to changing trends to remain competitive in the evolving marketing environment.

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