Scott Stedman

Scott Stedman, founder and CEO of The Imaginarium and a thought leader in B2B marketing, dives into the transformative landscape of digital marketing. He emphasizes the shift from traditional account-based marketing to modular systems that allow for greater flexibility and precision. Stedman highlights the increasing importance of distinctiveness over mere differentiation, the untapped potential of CTV and Reddit for B2B campaigns, and how AI is enhancing creativity rather than replacing it. Authentic leadership and original content are key themes in driving influence and engagement.