The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush

12 snips
Sep 25, 2025
Pranav Piyush, Founder & CEO of Paramark, dives into transforming company narratives into actionable marketing campaigns. He highlights why many strategies stall in documents and the essential foundational frameworks needed for creativity. The conversation includes using AI for idea generation, mining sales calls for authentic hooks, and the crucial role of human judgment in refining marketing efforts. Pranav shares practical examples, emphasizing that success depends on a blend of strategy and creativity, with AI as a complementary tool.
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ANECDOTE

From Swim Lesson To Slides

  • Pranav dictated a presentation into ChatGPT at his kid's swim lesson and turned it into slides quickly.
  • He then pasted content into a template and shipped the talk with minimal edits.
INSIGHT

Strategy First, Creative Second

  • Clear company narrative and category entry points are prerequisites for useful creative output from AI.
  • Without those, AI produces generic, low-value ideas that don't reflect your brand.
ADVICE

Use Behavioral Psychology As Hooks

  • Study behavioral psychology and list mechanisms like loss aversion and reciprocity as creative hooks.
  • Feed those mechanisms into prompts to spark campaign ideas tied to human behavior.
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