How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush

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Sep 25, 2025

Pranav Piyush, Founder & CEO of Paramark, dives into transforming company narratives into actionable marketing campaigns. He highlights why many strategies stall in documents and the essential foundational frameworks needed for creativity. The conversation includes using AI for idea generation, mining sales calls for authentic hooks, and the crucial role of human judgment in refining marketing efforts. Pranav shares practical examples, emphasizing that success depends on a blend of strategy and creativity, with AI as a complementary tool.

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ANECDOTE

From Swim Lesson To Slides

Pranav dictated a presentation into ChatGPT at his kid's swim lesson and turned it into slides quickly.
He then pasted content into a template and shipped the talk with minimal edits.

INSIGHT

Strategy First, Creative Second

Clear company narrative and category entry points are prerequisites for useful creative output from AI.
Without those, AI produces generic, low-value ideas that don't reflect your brand.

ADVICE

Use Behavioral Psychology As Hooks

Study behavioral psychology and list mechanisms like loss aversion and reciprocity as creative hooks.
Feed those mechanisms into prompts to spark campaign ideas tied to human behavior.

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#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company’s story.

Dave and Pranav cover:

How to translate your company narrative into concrete marketing campaigns and creative hooks across channels
Why creative output (not measurement) is the biggest bottleneck for most B2B marketing teams today
The frameworks like category entry points, jobs-to-be-done, and behavioral psychology that help marketers spark fresh, testable campaign ideas month after month

You can expect a practical, example-filled conversation on turning strategy into execution and building a creative engine that never runs dry.

Timestamps

(00:00) - – Intro and audience roll call
(05:08) - – Why narratives often get stuck in a Google Doc
(08:08) - – Foundational docs you need before creating campaigns
(13:08) - – Category entry points and jobs-to-be-done explained
(17:08) - – How to feed company inputs into AI tools
(23:08) - – Generating ad campaign ideas with real examples
(25:08) - – Using analogies (like basketball) to explain complex concepts
(29:43) - – Where AI falls short (and why human judgment matters)
(32:43) - – Mining sales call transcripts for campaign hooks
(36:43) - – Turning customer objections into marketing messages
(40:43) - – Repurposing podcasts, presentations, and blog posts into new formats
(44:43) - – Systemizing idea generation for repeatable output
(48:43) - – Closing thoughts and audience Q&A

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