#8490
Mentioned in 4 episodes
The Ultimate Sales Letter
Attract New Customers. Boost Your Sales
Book • 1994
In this book, Dan Kennedy explains why some sales letters are successful while others fail.
He provides a step-by-step formula for writing effective sales letters, focusing on understanding the customer's needs, fears, and pain points.
Kennedy emphasizes the importance of addressing objections, creating pressure through scarcity and limited-time offers, and using persuasive techniques such as guarantees and premiums.
The book also highlights the need to avoid perfectionism and to make the sales letter engaging and readable by using short sentences, enticing words, and short paragraphs.
He provides a step-by-step formula for writing effective sales letters, focusing on understanding the customer's needs, fears, and pain points.
Kennedy emphasizes the importance of addressing objections, creating pressure through scarcity and limited-time offers, and using persuasive techniques such as guarantees and premiums.
The book also highlights the need to avoid perfectionism and to make the sales letter engaging and readable by using short sentences, enticing words, and short paragraphs.
Mentioned by
Mentioned in 4 episodes
Mentioned by Mike as an example of an author with great ideas but who over-produces variations of the same concept.
106 snips
170: The Almanack of Naval Ravikant by Eric Jorgensen
Mentioned by Dave Gerhardt when discussing the importance of understanding customer language in marketing.
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Mentioned as a book that gives you the steps to write a sales letter or a sales webpage or an ad.
Episode 030 - What Copywriters Should Read, Part 1
