#6939

Mentioned in 4 episodes

The Ultimate Sales Letter

Attract New Customers. Boost Your Sales

Book • 1994

In this book, Dan Kennedy explains why some sales letters are successful while others fail.

He provides a step-by-step formula for writing effective sales letters, focusing on understanding the customer's needs, fears, and pain points.

Kennedy emphasizes the importance of addressing objections, creating pressure through scarcity and limited-time offers, and using persuasive techniques such as guarantees and premiums.

The book also highlights the need to avoid perfectionism and to make the sales letter engaging and readable by using short sentences, enticing words, and short paragraphs.

Mentioned by

Mentioned in 4 episodes

Mentioned by Mike as an example of an author with great ideas but who over-produces variations of the same concept.

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Mentioned by

Dan

as another excellent resource for improving sales and offers.

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Mentioned by

Dave Gerhardt

when discussing the importance of understanding customer language in marketing.

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Mentioned as a book that gives you the steps to write a sales letter or a sales webpage or an ad.

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Recommended by

Dave Gerhardt

as a source of valuable insights into marketing.

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Recommended by

Bill W.

as a guide for creating effective sales letters.

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Mentioned by

Simon Devlin

as a key influence on his marketing approach.

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