The Dave Gerhardt Show

Tom Wentworth, CMO of incident.io, disrupts traditional marketing with bold, AI-focused strategies. Aditya Vempaty, VP at MoEngage, champions customer obsession and creative distribution. Meanwhile, Lindsay O'Brien heads marketing at Predictiv, advocating for clear messaging and practical AI use. Together, they explore how AI transforms the B2B buying journey, why the old funnel model may be obsolete, and the importance of embracing transparency and creativity in modern marketing. They emphasize leveraging AI for effective research and enhancing team productivity.

Harry Dry, founder of Marketing Examples, shares his expertise as a copywriter and storytelling guru. He dives into the art of conflict-driven narratives and emphasizes the importance of emotion in marketing. Harry explains how simple writing can create powerful connections, illustrating his points with real-world examples. He outlines key storytelling principles and explores how unresolved tension can redefine a brand. With practical tips and engaging anecdotes, he reveals how compelling stories resonate with audiences and drive effective marketing strategies.

Priscilla Barolo, former head of communications at Zoom and now VP of Marketing at Neat, shares her journey from nonprofit to tech leadership. She discusses the unique challenges of marketing a physical product in the B2B space, highlighting the necessity of in-person events and demos. Priscilla also emphasizes the importance of crafting effective messaging and maintaining strong media relationships. With insights from her time at Zoom, she outlines how to build a global marketing team in a remote-first environment and the strategic lessons applied at Neat.

Join Maura Rivera, CMO at Qualified, who has a wealth of experience in product-driven marketing. She shares her insights on how product launches energize their marketing efforts and the role of agentic marketing in shaping future strategies. Discover why outbound marketing is enjoying a revival through deep personalization and how AI technologies are enhancing their approach. Maura also discusses building a cohesive team and the importance of in-person events in strengthening community ties.

Diane Wiredu, Founder of Lion Words and a B2B messaging expert, dives into the challenges of unclear messaging in tech. She tackles the 'meaning gap' that leaves most B2B copy feeling bland and shares her insights on achieving message-market fit. Diane emphasizes the importance of balancing clarity and emotion, offers strategies for simplifying complex products, and explains how to align teams around clear messaging. With engaging examples, she urges marketers to focus on what really resonates with buyers.

Sangram Vajre, Co-founder and CEO of GTM Partners, is an expert in go-to-market strategies. He discusses how defining GTM as a transformational process is crucial for growth. Sangram shares insights from research on 100 companies, emphasizing the importance of Net Revenue Retention (NRR) as a key survival metric. He argues for a focus on consistent, 'boring' marketing tactics that resonate with audiences and introduces a GTM Operating System, consisting of eight questions for alignment and decision-making. Prioritization and simplicity in marketing efforts are also key themes.

In this lively Q&A session, Dave dives into his LinkedIn content creation process and daily routines. He shares the most embarrassing moment of his career, a surprising office mishap, and reflects on his favorite books. From career advice to what motivates him during downtime, Dave offers a candid look at his life and work. He considers which animal he'd transform into and even reveals his karaoke go-to. With humor and insight, he invites listeners to explore the balance of personal and professional development.

In this engaging discussion, Kelly Cheng, the CMO at Goldcast, shares her fascinating journey from Hong Kong to Boston and her transition from growth marketer to marketing leader. She dives into the strategic shift from product-led growth to a sales-led model, emphasizing the importance of long-term brand investment. Kelly discusses her marketing org structure, why the BDR team aligns with marketing, and her methods for measuring brand and mindshare. She also reflects on the role of mentorship in her career and the balance between leadership and parenthood.

Broadcasting from LaGuardia, the host dives into a recap of a vibrant NYC event, emphasizing the undeniable value of in-person connections. Heartwarming stories highlight how community bonds transformed lives, showcasing members who became friends. A unique networking format encourages genuine interactions among attendees, while memorable prizes spark social buzz. Insights from relatable sponsors reveal how marketing tactics can foster meaningful relationships, making this gathering one for the books!

Emma Stratton, founder of Punchy and author of 'Make It Punchy,' specializes in clear messaging for B2B tech firms. In this conversation, Emma reveals how specificity and empathy can transform vague messaging into impactful communication. She highlights common pitfalls B2B companies face in a saturated market and emphasizes the importance of using customer feedback for effective messaging. The duo also discusses the balance between creativity and structure, and how personal growth influences business success.