The Dave Gerhardt Show

Louis Grenier, author and marketer known for his focus on timeless marketing fundamentals, shares insights on standing out in B2B marketing. He discusses how to grab attention through surprising hooks, the importance of leading with one key feature, and the concept of Trojan Horse marketing. Louis emphasizes that marketers can't create demand, only redirect it, and highlights the effectiveness of distinct brand assets. He also explores how triggers influence buying decisions, and offers practical tips for selling bold ideas internally.

Jess Cook, VP of Marketing at Vector with a rich background in content and brand direction, discusses innovative B2B marketing strategies. She unveils the success of their influencer pilot, generating 45 demos and a $1.1M pipeline. Jess dives into creating a uniquely engaging podcast format focused on decisive company moments and the effectiveness of a brand mascot—a ghost! Her insights on scaling influencer partnerships and optimizing LinkedIn strategy offer actionable takeaways for marketers looking to drive demand creatively.

Matt Carnevale, Head of Community at Exit Five, shares insights from his journey in community building. He discusses how defining 'community' accurately impacts engagement. The importance of trust is emphasized, along with the challenges faced by B2B communities. Matt advocates for treating communities as products rather than just marketing channels. He also highlights the significance of curation and maintaining quality interactions, arguing that genuine connections keep members engaged beyond content.

Jess Lytle, Head of Marketing at Exit Five and AI enthusiast, shares her journey of how AI landed her the job. She discusses the unique opportunities that AI presents for B2B marketers, emphasizing its accessibility and immediate benefits compared to traditional marketing tech. They explore the future of content, where originality will reign supreme over AI-generated material. Jess also dives into practical applications of AI tools like NotebookLM for streamlining workflows, the importance of hybrid roles, and strategies to combat creator burnout.

Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier, dives into the transformative impact of AI on B2B marketing. He shares his unique 'two-year mission' framework for meaningful work and discusses the balance between management and creative roles within large teams. Kieran offers insights on how AI shifts marketing from mere answers to actionable strategies, urging marketers to specialize in either technical integration or creative storytelling. He also warns of AI fatigue while celebrating its potential to enhance craft and personalization.

Dasha Shakov, Head of Marketing at Proton.ai and a B2B marketing expert, joins Finn Thormeier, founder of Project 33 focusing on executive thought leadership, and Emeric Ernoult, CEO of Agorapulse, to share insights on leveraging LinkedIn for B2B success. They discuss the platform's evolution into a vital social space, debunk myths about audience presence, and emphasize the power of employee-driven content. Learn why thought leader ads outperform traditional posts and how to effectively measure success in a complex landscape.

Discover why standing out is the key to successful branding! Attention is the game changer in marketing, with insights from industry giants like Drift and the Savannah Bananas. Learn how to tap into your creativity with playful stunts and innovative ideas. LinkedIn isn’t broken, just your content! Plus, leadership lessons from a famous business book, and why generating constant ideas can lead to groundbreaking success. Ready to stop being boring and earn attention? This is where you start!

Join Morgan Cole, VP of Demand Generation at Red Canary, Lisa Cole, CMO at 2X, and Jean Cameron, Sr. Director of Marketing at Demandbase as they delve into how AI is reshaping B2B marketing. Discover insights on spotting in-market buyers earlier and the shift from individual leads to understanding buying groups. They also tackle the pitfalls of outdated lead scoring and the power of predictive analytics to refine pipeline strategies. With a focus on brand and demand synergy, this conversation reveals how teams can innovate amidst resource constraints.

Dmitry Shamis chats with Dave Gerhardt, founder of Exit Five and a B2B marketing maestro known for his copywriting prowess. They delve into the art of crafting compelling marketing copy, emphasizing the importance of starting with hooks and the power of editing over initial writing. Dave shares insights on how podcasting enhances storytelling and the value of formatting for clarity. He also discusses the significance of shipping content over waiting for perfection, encouraging rapid iteration and learning in the creative process.

In this conversation with Udi Ledergor, Chief Evangelist and author of Courageous Marketing, he explores why B2B marketing often plays it safe and how embracing courage can create standout brands. Udi shares his journey from marketing novice to a leading figure at Gong, detailing how they achieved product-market fit and early branding success. He emphasizes prioritizing brand personality over visuals and offers insights on using high-cost media effectively. Udi also discusses the importance of measurement, psychological safety, and the future role of AI in marketing.