The Dave Gerhardt Show

Discover why standing out is the key to successful branding! Attention is the game changer in marketing, with insights from industry giants like Drift and the Savannah Bananas. Learn how to tap into your creativity with playful stunts and innovative ideas. LinkedIn isn’t broken, just your content! Plus, leadership lessons from a famous business book, and why generating constant ideas can lead to groundbreaking success. Ready to stop being boring and earn attention? This is where you start!

Join Morgan Cole, VP of Demand Generation at Red Canary, Lisa Cole, CMO at 2X, and Jean Cameron, Sr. Director of Marketing at Demandbase as they delve into how AI is reshaping B2B marketing. Discover insights on spotting in-market buyers earlier and the shift from individual leads to understanding buying groups. They also tackle the pitfalls of outdated lead scoring and the power of predictive analytics to refine pipeline strategies. With a focus on brand and demand synergy, this conversation reveals how teams can innovate amidst resource constraints.

Dmitry Shamis chats with Dave Gerhardt, founder of Exit Five and a B2B marketing maestro known for his copywriting prowess. They delve into the art of crafting compelling marketing copy, emphasizing the importance of starting with hooks and the power of editing over initial writing. Dave shares insights on how podcasting enhances storytelling and the value of formatting for clarity. He also discusses the significance of shipping content over waiting for perfection, encouraging rapid iteration and learning in the creative process.

In this conversation with Udi Ledergor, Chief Evangelist and author of Courageous Marketing, he explores why B2B marketing often plays it safe and how embracing courage can create standout brands. Udi shares his journey from marketing novice to a leading figure at Gong, detailing how they achieved product-market fit and early branding success. He emphasizes prioritizing brand personality over visuals and offers insights on using high-cost media effectively. Udi also discusses the importance of measurement, psychological safety, and the future role of AI in marketing.

Gabby Kustner, a lifecycle marketer at Customer.io specializing in behavior-led messaging, joins Alyssa Armstrong, an email strategy expert, and Joe Cunningham, a seasoned email consultant. They discuss how AI complicates inbox dynamics, stressing that human-sounding emails beat generic ones. The trio emphasizes treating the inbox as a personal space, the importance of empathy-driven storytelling, and smart orchestration of email, SMS, and in-app messaging. They also address how to keep 'lurkers' engaged and share tips for personalizing without being intrusive.

Dive into essential marketing principles that outshine AI trends, focusing on what truly matters to customers. Discover how to resonate with your audience by making them look good, saving them time, and ensuring tangible ROI. Enjoy anecdotes from a memorable team retreat in Arizona and the significance of in-person connections. Plus, get personal insights on recovery from hip surgery, recent reads that inspire creativity, and a lighthearted Thanksgiving debate. Exciting leadership changes at Exit Five pave the way for future adventures!

In this engaging conversation, Josh Lowman, Founder & CEO of Goldfront, shares his expertise on category creation in B2B marketing. He reveals why many companies fail at this and emphasizes the importance of becoming irreplaceable in the customer’s mind. Josh outlines four paths to category leadership and critiques the pitfalls of 'fake' category design. He also highlights how personal development fuels creativity, advocating for the power of vibe and soul in marketing over mere data-driven tactics.

April Dunford, founder of Ambient Strategy and expert in product positioning, shares insights from her 25-year marketing career. She reveals how to identify competitor exaggerations and transform confusing features into clear value. April discusses the pitfalls of overthinking categories and emphasizes the importance of having a solid go-to-market strategy before positioning. With humor and honesty, she provides five key lessons for making your product stand out, and stresses the need for unique storytelling that resonates only with your brand.

In this engaging discussion, Jen Allen-Knuth, Founder of DemandJen and a seasoned sales expert, reveals why deals stall despite having superior products. She dives into the distractions created by an overload of shiny tools and how me-centric messaging keeps buyers stuck in the status quo. Jen shares two essential exercises that can highlight lost pipeline, emphasizes rebuilding outbound messaging to spark curiosity, and introduces a framework for crafting effective outreach that challenges buyer assumptions.

In this conversation, Dave Gerhardt, founder of Exit Five and former CMO, shares insights on transforming a Slack group into a thriving community. He discusses the importance of treating community as a product and warns that not all companies should launch private communities. Dave emphasizes measuring community impact through qualitative signals rather than relying solely on data. The chat also covers the current mixed sentiments around AI in professional settings and practical tips for its adoption, proving both energizing and daunting.