B2B Marketing with Dave Gerhardt

Josh Lowman, Founder and Creative Director of Gold Front, dives into the art of category creation for B2B marketing. He discusses why most efforts fail and outlines the four paths to category leadership: create, transform, niche, or go solo. The conversation highlights the significance of defining irreplaceability and aligning brand strategy with market perception using examples like Drift and Notion. Josh emphasizes the need for a cohesive marketing approach that understands product ethos, helping companies stand out in a crowded landscape.

In this lively discussion, industry experts Guy Yalif, Chief Evangelist at Webflow, Talia Wolf, CEO of Get Uplift, and Scott Cappuzzo from Webflow dive into B2B website optimization. They reveal the top mistakes that plague many homepages and advocate for customer-driven messaging. The trio also discusses effective call-to-action strategies, emphasizing clarity over creativity, and stresses the importance of personalization that resonates without intruding. Get ready for practical tips that can transform your website and enhance conversion rates!

Shoshana Kordova, a 3x founding product marketer and former journalist, shares her expertise on building effective customer insights programs for B2B tech startups. She emphasizes that customer insights go beyond mere conversations and demonstrates how to make interviews a repeatable process for crafting powerful messaging. Discussion includes collaborating effectively across teams, the common pitfalls marketers face in gathering insights, and techniques to ensure valuable feedback influences product strategy. Practical strategies are laid out for marketers to succeed.

Join industry experts Will Allred, Co-founder of Lavender; Zoe Hartsfield from Apollo; Maximus Greenwald, CEO at Warmly AI; and Alex Fine, Co-founder of Understory, as they explore the art of cold emailing. They dissect common pitfalls that lead to failed campaigns and highlight the importance of personalization over automation. From timing strategies to engaging subject lines, they tackle real-life email disasters and share actionable tips for crafting compelling outreach. Discover the secrets to making your cold emails stand out!

In this engaging discussion, Jaleh Rezaei, Founder and CEO of Mutiny, shares her insights on transforming B2B marketing. She critiques the pitfalls of current AI trends, emphasizing the importance of authentic buyer experiences. Jaleh explains why quick fixes don’t work and highlights the need for focusing on what truly drives revenue. The conversation also dives into simplifying go-to-market strategies and the balance between speed and strategy to ensure marketing effectiveness. Marketers, listen up—it's time to prioritize real connections!

Samar Owais, founder of Emails Done Right, shares her expertise on email marketing alongside Sheri Otto, CEO of Growth Lane Strategies, and Sofia Silva, Marketing Manager at Reachdesk. They analyze real B2B lead nurture emails, pointing out common mistakes like excessive AI use and convoluted CTAs. Focusing on building human connections, they emphasize that every email should be a conversation. With practical critiques, they provide valuable insights on crafting effective subject lines and the importance of clear, single calls to action.

Talya Heller, founder of Down to a T, is a B2B consultancy expert skilled in converting competitive positioning into effective sales tools. In this discussion, Talya dives into why typical sales decks and battle cards often fail and offers innovative replacements. She emphasizes the role of empathy in buyer enablement and outlines her unique framework for aligning marketing, sales, and product teams. Talya also shares insights on creating impactful assets that truly resonate with sales teams, urging marketers to consider the buyer's perspective.

Alex Fine, co-founder of Understory, shares his expertise in B2B outbound marketing, focusing on the innovative 'Allbound' approach that blends cold emailing, paid ads, and LinkedIn strategies. He discusses why traditional methods often fail and reveals effective tactics to enhance email deliverability. Listeners will discover how to craft hyper-personalized outreach that resonates with high-value prospects and learn about tools like Instantly and Clay. Fine also emphasizes keeping messaging consistent across channels for optimal engagement and conversion.

Amanda Goetz, a 2x founder and 3x CMO, dives into the nuances of personal branding and content strategy. She shares how she revamped her LinkedIn approach to boost engagement and emphasizes the importance of emotional connections in branding. The conversation touches on avoiding burnout while maintaining momentum in high-pressure roles and the rise of fractional CMOs. Amanda also explores the power of storytelling in marketing and the transformative role of community engagement in building brand identity.

In this discussion, LinkedIn ads expert Anthony Blatner and award-winning strategist Tagg Bozied share their insights on optimizing B2B LinkedIn advertising for 2025. They unravel the biggest mistakes marketers make and how to avoid them, emphasizing the rise of thought leader ads. The duo also dives into metrics that matter for brand awareness, including dwell time and frequency, and explores innovative strategies like Connected TV ads. With practical budgeting tips and A-B testing insights, they equip listeners to elevate their LinkedIn campaigns.