Chelsea Castle, Head of Content and Brand at Close, brings her B2B SaaS expertise to the table. She shares how to create a content goldmine by leveraging internal knowledge and repurposing media into various formats. The conversation covers merging brand and keyword-driven content, maximizing website traffic through brand strategy, and integrating SEO with authentic storytelling. Chelsea also discusses innovative new content channels for B2B and ways to engage on platforms like LinkedIn, ensuring that valuable content resonates with the audience.
54:06
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
question_answer ANECDOTE
Chelsea's Viral LinkedIn Story
Chelsea Castle's viral LinkedIn post combined a Taylor Swift quote with a WordPress screenshot.
She had the idea for months but hesitated before finally posting it on a Friday, surprised by its success.
volunteer_activism ADVICE
Organize Content Ideas with AI
Organize your scattered content ideas into a single database to reduce overwhelm.
Use AI tools like ChatGPT to help categorize and prioritize these ideas effectively.
volunteer_activism ADVICE
Reuse Viral LinkedIn Posts
Resurface high-engagement LinkedIn posts months later to reach new audiences.
Scheduling reposts can renew impressions and grow your follower base effectively.
Get the Snipd Podcast app to discover more snips from this episode
#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.
Chelsea and Dave cover:
How leveraging internal and cross-functional knowledge can create a content goldmine
Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value
Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords
Timestamps
(00:00) - - Intro to Chelsea
(01:21) - - Merging Brand and Keyword-Driven Content
(01:22) - - Aligning Brand and Content Strategy with Your Goals
(01:29) - - New Content Channels for B2B
(01:33) - - How to Measure Content Engagement
(01:55) - - LinkedIn for B2B
(01:59) - - Chelsea’s Experience at Chili Piper
(02:04) - - Improving Content for Podcasts
(02:09) - - Driving Website Traffic Through Brand Content Strategy
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
The Dave Gerhardt Show (from Exit Five)