
Chelsea Castle
Head of Content and Brand at Close. Experienced in B2B SaaS and content strategy.
Top 5 podcasts with Chelsea Castle
Ranked by the Snipd community

32 snips
Jul 7, 2025 • 56min
Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
Chelsea Castle, Head of Content and Brand at Close, brings her B2B SaaS expertise to the table. She shares how to create a content goldmine by leveraging internal knowledge and repurposing media into various formats. The conversation covers merging brand and keyword-driven content, maximizing website traffic through brand strategy, and integrating SEO with authentic storytelling. Chelsea also discusses innovative new content channels for B2B and ways to engage on platforms like LinkedIn, ensuring that valuable content resonates with the audience.

23 snips
Sep 2, 2024 • 56min
#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
Chelsea Castle, Head of Content and Brand at Close, brings her B2B SaaS expertise to the discussion. She highlights how integrating internal knowledge can create a content goldmine. Repurposing various media forms is essential for maximizing value. Chelsea emphasizes the importance of authentic content that aligns with SEO strategies. She also shares innovative ways to measure engagement and the balance between brand-driven and keyword-focused content, advocating for long-term audience engagement over quick wins.

13 snips
Aug 27, 2024 • 55min
How to Build an UNFORGETTABLE Personal Brand (Expert Panel)
Join Brianna Doe, a personal branding guru, Chelsea Castle, an AI specialist, and Blaine Bolus, an online presence authority, as they unravel the secrets to constructing an unforgettable personal brand. They delve into five groundbreaking strategies for using AI without losing authenticity. The guests highlight the necessity of documenting ideas, maintaining emotional connections, and fostering genuine interactions, especially on LinkedIn. Expect insights on essential content tools and tips to balance innovation with originality while managing online criticism like a pro!

7 snips
Apr 9, 2024 • 53min
The Top Content Marketing Trends of 2024 (Expert Panel)
Content strategy experts Jess Cook, Chelsea Castle, and Ryan Baum discuss the challenges of brand storytelling and the importance of building brand authenticity in 2024. They share insights on converting customers into advocates through powerful strategic narratives. The panel forecasts the future of content marketing, emphasizing differentiation and building true audience engagement.

5 snips
Aug 20, 2025 • 41min
Building Memory Moats Through B2B Content (with Chelsea Castle, Close.com)
Chelsea Castle, who leads content and brand at Close.com, shares her insights on transforming B2B content strategies. She discusses how treating content as a product can foster trust and connection with potential buyers. Chelsea highlights the significance of creating memorable moments, leveraging loyal customers as authentic advocates, and measuring content impact on platforms like LinkedIn. With practical tips on mini-experiments and building community through episodic content, she emphasizes the role of genuine engagement in modern marketing.