Distribution First

The Top Content Marketing Trends of 2024 (Expert Panel)

Apr 9, 2024

Content strategy experts Jess Cook, Chelsea Castle, and Ryan Baum discuss the challenges of brand storytelling and the importance of building brand authenticity in 2024. They share insights on converting customers into advocates through powerful strategic narratives. The panel forecasts the future of content marketing, emphasizing differentiation and building true audience engagement.

52:53

Creator website

Episode guests

Ryan Baum

Chelsea Castle

Jess Cook

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

2024 content marketing focuses on brand storytelling and authenticity.

Utilize network connections and refine pitches for securing podcast spots as a startup.

Deep dives

Securing podcast spots for small startups

To secure podcast spots as a small startup, focus on refining your pitch to highlight a compelling story that podcast hosts can't resist. Utilize your network to find connections to the podcast hosts or people who can vouch for you. Crafting a pitch that showcases your unique story will greatly increase your chances of getting on the podcast.

Strategic Customer Selection and Engagement

01:31

Quality Over Quantity in Branding and AI

01:58

Strategic Content Creation and Repurposing

02:20

Focusing on Marketing Fundamentals and Human Psychology

02:17

Introduction

3min

Leveraging Customer Voices in Content Marketing

18min

Balancing Short-term and Long-term Goals in Content Marketing

19min

Revisiting Marketing Fundamentals

8min

Utilizing SnagIt for Efficient Screen Capturing and Organization

2min

Aligning Content Team with Brand Voice and Tone

2min

Strategies for Enhancing Content Creation and Team Efficiency

3min

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In this week's episode, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, dissect the biggest challenges and opportunities for content marketers in 2024.

The panel of experts drills into the complexities of brand storytelling, the need for powerful strategic narratives, and why in 2024, we should all be leaning hard into building brand authenticity.

How do you pivot from mere content creation to weaving stories that elevate your brand, and convert customers into advocates and storytellers on your behalf?

Tune in for actionable insights and don't miss out on this knowledgeable panel's forecast for the future of content marketing and how to apply these strategies to differentiate your brand and build true audience engagement.

Special thanks to RevGenius for hosting the panel.

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CONNECT

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✉️ Email: hello@justinsimon.co

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SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

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Distribution First

The Top Content Marketing Trends of 2024 (Expert Panel)

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Securing podcast spots for small startups

Aligning content team to brand nuances

Strategic Customer Selection and Engagement

Quality Over Quantity in Branding and AI

Strategic Content Creation and Repurposing

Focusing on Marketing Fundamentals and Human Psychology

Remember Everything You Learn from Podcasts