Distribution First

The Top Content Marketing Trends of 2024 (Expert Panel)

7 snips
Apr 9, 2024
Guest
Ryan Baum
Guest
Chelsea Castle
Guest
Jess Cook
Content strategy experts Jess Cook, Chelsea Castle, and Ryan Baum discuss the challenges of brand storytelling and the importance of building brand authenticity in 2024. They share insights on converting customers into advocates through powerful strategic narratives. The panel forecasts the future of content marketing, emphasizing differentiation and building true audience engagement.
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Episode notes
1
Introduction
00:00 • 3min
2
Leveraging Customer Voices in Content Marketing
02:33 • 18min
3
Balancing Short-term and Long-term Goals in Content Marketing
20:06 • 19min
4
Revisiting Marketing Fundamentals
38:59 • 8min
5
Utilizing SnagIt for Efficient Screen Capturing and Organization
47:13 • 2min
6
Aligning Content Team with Brand Voice and Tone
49:05 • 2min
7
Strategies for Enhancing Content Creation and Team Efficiency
50:51 • 3min