In this episode, Justin chats with Barb Davids on the Small Business Sweet Spot podcast.They cover:The myth of “just putting content out there”Why relying on SEO alone isn’t enough to get your content seenUnderstanding the 80/20 rule for content performanceThe importance of repeating and repurposing your key messagesOverview of the Distribution First Framework⚡️Get the FREE Distribution First Crash Coursehttps://bit.ly/distroplaybook *** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Creating engaging content isn't all there is. Transforming it into a consistent, key messaging powerhouse is what truly elevates brands and drives significant engagement.In this episode, Justin sits down with Erica Schneider to chat about the common traps of content creation like the urge to imitate perceived successful strategies (hello, SEO rabbit holes!), and the importance of establishing a strong, authentic POV that resonates with your audience over time. They also share tools and mindsets that help maintain focus and prevent the overwhelming pull of constant comparison on social media. *** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Learn how to unlock the potential of AI in content marketing with insights from Ross Simmonds on this episode of Distribution First. Discover how AI tools can transform your entire content creation and distribution process.Integrating GPT with Google Sheets for meta descriptions and blog posts.Use AI to enhance your creativity and judgment.Tips for creating effective AI prompts for clearer outputs.The role of AI in marketing: Replicating tasks and improving efficiency.The future of AI in job markets and personal growth strategies.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

In this discussion, social copywriting expert Matt Barker shares his wealth of knowledge on mastering LinkedIn content creation. He emphasizes the power of a structured content calendar to maintain consistency without the stress. Matt reveals actionable strategies for repurposing content effectively across platforms and the significance of leveraging AI tools to gain valuable customer insights. He also highlights the importance of storytelling and authenticity in engaging with audiences, urging marketers to build trust through relatable narratives.

On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results. She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a massive difference-maker in her marketing strategy.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Jess Cook, a customer advocacy expert, Chelsea Castle, a B2B brand-building content marketer, and Ryan Baum, a content marketing specialist focused on AI, dive into 2024's key content trends. They discuss the power of authentic storytelling and customer voices in branding. Strategies to enhance brand credibility and differentiate in a crowded market are explored. The group emphasizes the significance of quality over quantity in content creation and the role of feedback in shaping marketing strategies moving forward.

In this engaging conversation, Greg Swan, Senior Content Manager at ClickUp, shares his expertise in content repurposing and distribution strategies. He candidly discusses the exhausting cycle of constant content creation and the power of transforming existing materials. Greg highlights the role of AI tools like ChatGPT and Goldcast in streamlining processes. Real-life case studies showcase practical strategies for effective channel-specific distribution, encouraging marketers to rethink their approach for maximizing content impact.

In this insightful discussion, Josh Chronister, a product marketer at AudioCodes specializing in contact center software, shares his expertise. He emphasizes leveraging YouTube for effective distribution by 2025 and highlights the potential of LinkedIn newsletters as an untapped resource. The conversation also covers strategies for maximizing content engagement, including sales enablement and incorporating audience feedback. With practical insights on creating a repeatable distribution strategy, this session is a must-listen for B2B marketers looking to enhance their outreach.

In this discussion, Sam Dunning, a B2B content strategy and SEO expert, shares insights on crafting impactful content amidst a sea of noise in marketing. He emphasizes the importance of aligning content with the buyer’s journey to drive sales and lead generation. Dunning also covers strategies for small teams to focus their efforts effectively, the use of AI for creative content ideas, and the critical need for authenticity in marketing. He highlights the value of optimizing existing content to maximize its impact and revenue potential.

Unlock the secrets of content distribution with expert insights! Explore three essential goals that supercharge your strategy. Learn how to build momentum, maintain consistency, and plan your content releases like a pro. Dive into the significance of having a structured distribution plan to captivate your audience. Discover proactive strategies to ensure your content reaches the right people while tracking performance for continuous improvement. Perfect your approach and watch your content soar!