Distribution First

In this conversation, Erik Jacobson, an expert from Hatch specializing in YouTube strategies for B2B companies, reveals why YouTube is the ultimate marketing channel. He discusses how many B2B firms mismanage their YouTube presence, the vital differences between merely uploading videos and executing a comprehensive strategy, and the importance of thumbnails and titles over video production quality. With insights on leveraging YouTube's algorithm and fostering authenticity, Erik shares how marketers can genuinely engage new audiences and drive real business results.

John Azoni, a video marketing expert, discusses the shift towards low-effort video strategies that resonate more with audiences than high-budget productions. He highlights the importance of authenticity and relatable storytelling in video marketing. Engaging diverse audiences through tailored content is emphasized, alongside the necessity of adapting video approaches for various platforms. Azoni encourages companies to leverage customer experiences and insights for genuine storytelling, enhancing engagement and building lasting connections.

In this engaging discussion, Shannon Howard, Director of Customer & Content Marketing at Intellum and a webinar lead generation guru, shares invaluable strategies for harnessing webinars to boost leads and sales. She breaks down the entire webinar process from planning to promotion, ensuring you capture audience interest. Key points include leveraging audience insights, selecting impactful topics, and effectively repurposing content. Shannon emphasizes the importance of collaboration, consistency, and follow-up to maximize your webinar's ROI and enhance overall marketing efforts.

In this episode of Distribution First, I’m sharing the unexpected way I stumbled into my content POV—and why it changed everything. For years, I was stuck in the cycle of creating more content, chasing trends, and hoping something would stick. But nothing felt right.Then, almost by accident, I noticed a pattern in the content that got the best reactions. That’s when everything clicked. In this episode, I break down:How experimenting with everything led me to my nicheThe moment I realized passion alone wasn’t enoughWhy most creators struggle to find their voice (and how to fix it)How my content became 10x easier to create once I nailed my POVIf you feel like your content isn’t resonating (or you’re tired of throwing ideas at the wall) this episode is for you.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

James Carbary, founder of Sweet Fish, specializes in video podcasting for B2B clients. He reveals why he believes organic growth alone isn't enough. James discusses integrating paid media to boost visibility and engagement. He shares practical tips on effective ad formats and targeting on platforms like LinkedIn and YouTube. Additionally, he emphasizes the importance of cohesive strategies that blend organic and paid approaches to foster audience trust and connection, while optimizing production and distribution for maximum impact.

Get the secret to turning blog posts into viral video content.If you're stuck constantly creating new content with little to show for it, you’re missing out on the power of the content flywheel strategy.Learn how Travis Tyler used SEO data and scroll-stopping creativity to drive tens of thousands of views without starting from scratch.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Ever wondered why email marketing is still such a big deal in 2025?Well, today we've got Casey Hill with us. He's the Senior Growth Manager at ActiveCampaign, a company that’s been at the forefront of email marketing innovation. Casey's got over a decade of experience and has successfully grown multiple newsletters to over 10,000 subscribers.Stick around because by the end of this episode, you're going to walk away with strategies to grow your email list, engage your audience better, and boost your revenue through smart email marketing.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Is blogging still relevant in today’s content landscape? Ross Simmonds dives into how content marketing has evolved, emphasizing the necessity of a multifaceted strategy. He stresses the importance of understanding your audience and leveraging diverse platforms like YouTube and newsletters. Discover how to create high-quality content that truly resonates and what it takes to make your content shareable in a crowded digital space.

Rachel Elsts Downey, founder and CEO of Share Your Genius, enhances podcasting strategies for small marketing teams. She shares her expertise on crafting impactful shows without the need for huge metrics. Key topics include intentional content creation, aligning with brand goals, and the importance of storytelling for authentic engagement. Rachel emphasizes the value of consistency and strategic planning, enabling teams to produce diverse content efficiently. Her insights offer a roadmap for marketers looking to maximize podcast potential in the evolving landscape of 2025.

Discover how content distribution goes beyond simply posting online. Explore the myth of relying solely on SEO and learn about the powerful 80/20 rule for content performance. Uncover the importance of repurposing key messages to reach wider audiences. The conversation delves into a strategic framework for mastering content marketing, emphasizing consistency and alignment with business goals. Plus, find valuable resources for honing your distribution strategies and building your brand effectively.