Distribution First Launch Expert Reveals Her 6-Figure Launch Strategy (with Erica Schneider)
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Jul 29, 2025 Join Erica Schneider, a launch expert and marketer known for her successful product launches, as she unveils her comprehensive 6-figure launch strategy. Discover how to build hype and anticipation before a launch, using storytelling and brand recognition to engage audiences. Erica dives into her MP3 framework for compelling content that connects with potential buyers, and shares innovative tactics for generating leads. Learn practical tips for post-launch engagement to keep your audience excited and invested in your products.
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Pre-launch Momentum is Key
- Do not skip pre-launch as it builds momentum and anticipation for your product.
- Use trailers and teasers like movies do to engage your audience well before launch day.
Audience Loves the Journey
- People enjoy being part of the product journey and will root for you.
- Building brand character and sharing struggles creates trust and loyalty in your audience.
Start Humble, Build Waitlist
- Start your pre-launch with a humble announcement post sharing your fears and journey.
- Build a waitlist to gain mini commitments and grow your audience before launch.